I’ve lost count of how many times I left money on the table as a digital creator.
When I first started selling ebooks and digital templates, I was so laser-focused on creating the main product that I didn’t even think about what else I could offer. My whole mindset was: sell the thing, move on. No cross-sells, no add-ons, no “would you like fries with that?” moment.
Big mistake.
It wasn’t until a fellow creator casually asked, “Hey, do you offer any kind of toolkit or add-on?” that it clicked. I had been missing easy wins — things that took barely any time to create but made every sale more profitable.
So I sat down, looked at my top-selling products, and started building little side offers — bonus workbooks, swipe files, notion templates, stock photo packs. And guess what? Within 30 days, my average order value jumped by 27%.
Wild.
If you’re a digital creator — whether you sell courses, templates, printables, or even coaching — cross-selling isn’t just a nice-to-have. It’s money in your pocket.
Let me break down 15 of the best cross-sell products I’ve tested, bought, or bundled over the past few years that actually convert.
1. Workbooks or Fillable PDFs
People love something they can interact with.
If you’re selling a digital course or ebook, adding a workbook is an easy win. I made mine in Google Docs and exported as a fillable PDF — took 2 hours, added $12 to every sale.
2. Swipe File Collections
Email templates. Ad copy. Headline formulas.
Swipe files are a goldmine. I bundled my launch emails and sold them as a $9 add-on, people loved it because they didn’t have to start from scratch.
3. Canva Templates
If your audience creates anything visual — like Instagram content, pitch decks, or PDFs — sell Canva templates as a quick-start add-on.
No need to get fancy. Some of my best sellers were just 3-slide templates for social media carousels.
4. Mini Courses
Not every course has to be huge.
Create a short, 20-minute crash course on a related topic and offer it as a post-purchase upsell. I once added a $17 “Bonus: How to Promote This Ebook” mini course and saw a 42% attach rate.
If you want to take this further, consider creating an automated upsell funnel so these add-ons get delivered without you lifting a finger.
5. Printable Planners or Trackers
People love systems. Offer printable habit trackers, content calendars, or business planners that complement your main product.
I had a digital product launch kit and added a “90-Day Planner” as a cross-sell. It outsold the main product for a week.
6. Audio Lessons or Guided Walkthroughs
Repurpose your content into MP3 format — perfect for people who learn on the go.
I recorded 3 quick audio lessons for my productivity course and sold them for $5 as a listening bundle.
7. Stock Photo Packs
If your audience struggles with content creation, offer them royalty-free stock photo packs that match your brand aesthetic.
You can use tools like Pexels, edit them with your branding, and offer them as a niche bundle.
8. Notion Templates
This one is 🔥 right now.
If your product involves planning, productivity, or systems — Notion templates sell themselves. My “Digital Biz Hub” dashboard was a $15 add-on that converts like crazy.
9. Script or Caption Packs
Selling anything related to social media, email, or marketing?
Pre-written captions, email subject lines, or launch scripts are super easy to bundle. Make 30, format in a PDF, done.
These can also work beautifully when paired with limited-time upsell offers that convert urgency adds pressure, in a good way.
10. Checklists or Quickstart Guides
No fluff — just short, punchy “do this first” lists.
I used to include these as bonuses but made more money selling them as $3-5 add-ons.
11. Bonus Content Vault Access
Record extra video content or collect bonus tips that didn’t make it into your course. Host them in Google Drive.
Then sell “lifetime access” as a bonus vault for $9–$19. High margin, zero delivery effort.
12. Content Calendar Templates
Perfect for creators selling anything related to content planning, blogging, or social media.
I made a simple calendar in Google Sheets and sold it for $7. Took me an hour to build. Still sells.
13. Resource Directories or Toolkits
If you mention tools in your product, make a clickable directory with your affiliate links.
People love having all the links in one spot. I made mine in Notion, shared the link as a “Toolkit Add-On” and boom — passive affiliate income too.
You can also study how others bundle their products effectively to find inspiration.
14. Group Coaching Replay Access
If you’ve ever hosted live calls, package the replays and offer access as a cross-sell.
Even better if the replays are hyper-relevant to your core product. I sold mine for $25 as a bundle of 3 sessions.
15. Lifetime Update Access
This is my sneaky favorite.
Tell customers they’ll get free updates forever — then charge $9–$15 as a one-time fee. It adds perceived value and keeps them in your ecosystem.
If you’re worried about how to pitch that, here’s a guide on writing high-converting upsell copy that doesn’t feel pushy or salesy.
Final Thoughts
Here’s the thing, you don’t need to create all 15.
Start with one. Think about what would actually help your buyer get results faster or easier. Make it simple. Add it during checkout or send it in a post-purchase email. Track conversions. Improve over time.
Cross-selling for digital creators isn’t about pushing random extras. It’s about giving your people what they didn’t know they needed — until you made it super obvious.
So go ahead, pick one, build it, and watch what happens.
Trust me, future you (and your Stripe account) will be so glad you did.