Brands are using social media to boost sales and customer engagement through innovative social commerce strategies.
From user-generated content (UGC) to personalized shopping experiences, these examples show how social platforms can transform e-commerce success.
1. MAM: Increasing Engagement with UGC
Goal:
MAM aimed to strengthen customer trust and engagement by showcasing user-generated content across multiple shopping touchpoints.
Strategy:
- Integrated Bazaarvoice Galleries to display social photos and videos from customers on their website and social channels.
- Used Like2Buy to make Instagram posts shoppable, streamlining the buying journey.
Results:
✔ 258% increase in time spent on site
✔ 108% boost in conversions
✔ £96k in annual revenue growth via Like2Buy
MAM’s approach proves that incorporating UGC into e-commerce builds trust and drives higher sales.
2. Hobbycraft: Inspiring DIY Purchases
Goal:
Hobbycraft wanted to inspire customers by displaying real DIY projects made with their products.
Strategy:
- Used Bazaarvoice Galleries to feature UGC on their website.
- Showcased creative product applications to boost customer confidence.
Results:
✔ 95% increase in click-through rate
✔ 219% rise in conversion rate
✔ 24% growth in average order value
This strategy shows how social commerce can help niche brands inspire shoppers and increase conversions.
3. Iconic London: Seamless Shopping Between Social and E-commerce
Goal:
Iconic London aimed to create a smooth transition between social media and their online store.
Strategy:
- Integrated Like2Buy to make Instagram content shoppable.
- Used Bazaarvoice Galleries to ensure a cohesive shopping experience across platforms.
Results:
✔ 361% increase in time spent on site
✔ 126% rise in conversions
✔ 11% boost in average order value
Iconic London’s approach highlights how social commerce can deepen customer engagement and drive sales.
4. Burberry: Enhancing Engagement with Video Content
Goal:
Burberry sought to captivate customers using dynamic video content.
Strategy:
- Used Facebook Live and short-form videos to showcase products in real-time.
- Highlighted product benefits interactively, encouraging customer engagement.
Results:
While exact numbers weren’t disclosed, Burberry successfully leveraged digital engagement strategies to drive interest and sales through video content.
5. Sephora: Personalizing the Shopping Experience
Goal:
Sephora wanted to enhance the customer journey with tailored product recommendations.
Strategy:
- Launched the “Fragrance IQ” quiz on social media to provide personalized product suggestions based on customer preferences.
Results:
Although specific figures weren’t provided, this approach reinforced how personalization improves engagement and customer satisfaction.
6. Urban Barn: Boosting Sales with UGC
Goal:
Urban Barn aimed to inspire customers to design unique home spaces with their products.
Strategy:
- Encouraged customers to share home decor photos using #RightAtHome.
- Featured UGC on their website and social media to provide inspiration and social proof.
Results:
✔ 270% increase in time spent on site
✔ 59% rise in conversions
✔ 29% boost in average order value
Urban Barn’s success underscores the impact of authentic content in building customer trust and increasing engagement.
Conclusion: The Power of Social Commerce
These case studies demonstrate how brands can drive sales, build trust, and enhance the shopping experience using social commerce strategies. By leveraging tools like UGC, video content, and personalized recommendations, companies like MAM, Hobbycraft, Iconic London, Burberry, Sephora, and Urban Barn showcase the future of e-commerce.
