I used to totally ignore email marketing. Thought it was outdated.
I figured, why bother when everyone’s on Instagram or TikTok, right? But man… once I actually gave it a shot, I realized I was sleeping on one of the most powerful tools for my coaching business.
Email marketing isn’t just about blasting promos. It’s about building trust, nurturing real relationships, and staying top-of-mind without having to chase algorithms. If you’re a coach, whether you’re in fitness, business, mindset, whatever — email marketing can change the game.
Here’s how it helped me, and how it can help you too:
1. You Stay in Control of Your Audience
Social media is fun… until the algorithm ghosts you. I’ve had posts reach thousands one day and barely crack 100 the next. It’s maddening.
But with email? You own that list. No shifting algorithms. No platform shutdowns. Just a direct line to people who actually signed up to hear from you. That kind of control? Feels like breathing fresh air.
If you’re just getting started, owning your audience is a core strategy in building a coaching brand online.
2. You Build Deeper, More Personal Connections
Look, I’ve gotten more replies from one honest, slightly messy email than I ever got from a perfectly polished Instagram caption. There’s something about landing in someone’s inbox — it feels intimate.
I’ve shared behind-the-scenes struggles, mindset tips, and even personal setbacks. And clients reply like we’re already friends. That bond? It leads to more trust, more sales, and better retention.
This kind of connection is also what makes high-converting coaching sales pages so effective — it’s the emotional hook that drives real results.
3. You Can Automate Like a Pro (Even If You’re Not One)
I used to think automation was for tech geniuses. Spoiler: it’s not.
My welcome email series now runs on autopilot — delivering value, answering FAQs, and gently pitching my coaching program. I literally wake up to discovery call bookings that came from a funnel I set up six months ago. That’s the kind of lazy I like.
The same logic applies when automating bookings and payments for coaching — it saves you time, removes friction, and runs while you sleep.
4. You Can Segment and Personalize the Heck Out of It
One-size-fits-all emails? Nope.
With email marketing, I can tag folks based on what they signed up for — like a free mindset checklist or a sales script template — and tailor messages based on what they actually need. It’s like talking to different students in your class, but all in one room. Personalized coaching vibes, straight from the inbox.
This kind of segmentation also plays well with coaching niche selection when you know your audience, it’s easier to speak directly to them.
5. It Converts Better Than Social Media (No Joke)
I didn’t believe this at first. But when I launched my group coaching program, 85% of my signups came from my email list — not Instagram.
It turns out people buy when they trust you. And trust gets built faster over email, especially when you’re consistently showing up with value, stories, and real solutions.
When you’re ready to take things further, selling coaching on social media can complement your email list but it shouldn’t replace it.
6. It’s Cost-Effective and Scalable
Let’s not ignore the money side of things. Email marketing is cheap. You can start for free or next to nothing, and scale up as you grow.
I’ve spent way less on email than I ever did on ads and got way more back. Plus, as your list grows, so does your income potential. Every subscriber is a potential coaching client, and that math adds up real quick.
Final Thought: Email Marketing Isn’t Dead. It’s Underrated
If you’re a coach trying to grow your business, stop sleeping on email. It’s not flashy, but it works. It’s like that dependable friend who always shows up — rain or shine.
Start simple: one email a week. Share stories. Offer value. Remind people you’re human. Then, layer in automation and segmentation when you’re ready.
I wish I’d started sooner. But hey, better late than never, right?
