How to Use AI to Curate Content for Your Sales Funnel?

Sounded like one of those buzzword things people throw around in marketing meetings to look smart. But then I actually tried it… and I haven’t looked back since.

As someone juggling content creation, email marketing, product launches, and customer service all on a budget (and usually with a toddler tugging at my arm), the idea of AI helping me curate content for different stages of my sales funnel was like finding an extra hour in the day.

Let me walk you through exactly how I use AI to curate content — not to replace what I write, but to sharpen it, speed it up, and make it more strategic at every point in the funnel.

Start with Understanding Your Funnel

Quick refresher — your sales funnel is basically the journey people take from “Who are you again?” to “Take my money.”

• Top of Funnel (TOFU): Awareness. Blogs, social posts, quick tips.

• Middle of Funnel (MOFU): Interest and evaluation. Case studies, lead magnets, email sequences.

• Bottom of Funnel (BOFU): Decision time. Demos, testimonials, product comparisons.

Each stage needs different types of content — and AI can help you find, create, and even personalize what you share based on where someone is in that journey.

Step 1: Let AI Find What Your Audience Cares About

This was my “a-ha” moment. I used to spend hours scrolling Reddit, skimming blog posts, and spying on competitors just to figure out what content my audience wanted.

Now? I pop a few prompts into an AI tool (like ChatGPT or Jasper), ask it to analyze common questions around a topic like “email automation for service businesses,” and boom — it gives me actual topics based on search intent.

I also use tools like Feedly + AI filters to find trending industry articles. These help me share curated content with context — “Saw this article on how X company improved their sales funnel — here’s what I’d change if I were doing it.”

Pro tip: Ask your AI to cluster your topics by funnel stage. I literally prompt it: “Group these content ideas by TOFU, MOFU, BOFU.” Works like magic.

Step 2: Use AI to Repurpose Your Existing Stuff

I didn’t realize how much gold I was sitting on until I started using AI to repackage it.

Let’s say I’ve got a long blog post that performed well. I’ll feed it into ChatGPT and ask:

• “Turn this into a 3-part email series for MOFU.”

• “Summarize this in 100 words for a lead magnet.”

• “Pull 5 quotes to use on LinkedIn.”

Suddenly, one piece of content becomes five, tailored to different points in my funnel.

Step 3: Personalize at Scale (Without Writing 1,000 Emails)

One thing that made me nervous about automation was sounding robotic. You know that stale email: “Hi FIRSTNAME, are you struggling with YOURPROBLEM?” No thanks.

But with AI, I can actually write better personalized content. I’ll create base messages and ask the AI to rewrite them for different customer segments.

So now, if someone downloaded a lead magnet about sales emails, they get a follow-up sequence that sounds like I wrote it just for them — because, technically, I kinda did. AI just helped scale the personal touch.

Step 4: Curate External Content (Without Just Spamming Links)

Curation isn’t just about linking to a BuzzFeed article and calling it a day. The value is in your take on the content.

AI helps me do this faster by summarizing long articles into digestible blurbs I can add commentary to. I’ll say, “Summarize this HubSpot post in 3 sentences, highlight the biggest takeaway, and suggest a practical tip for small business owners.”

Boom — now my newsletter isn’t just a content dump. It’s curated insight, tailored to the exact pain points of my audience at that funnel stage.

Step 5: Optimize Everything (Even Subject Lines)

Before AI, I used to stress over subject lines and preview text for emails. Now, I throw a few ideas into an AI tool and get 10 more options in seconds.

I also run A/B tests where AI generates variant versions of landing page copy — one more casual, one more sales-y. The results have helped me understand my audience way faster than traditional testing ever did.

It’s not about letting AI take over. It’s about using it like an assistant — fast, efficient, and surprisingly helpful when I’m stuck.

What I’ve Learned the Hard Way

• Don’t copy-paste. Always edit for tone. AI can spit out usable content, but it’s your voice and insights that make it connect.

• Train your tools. The better your prompts and examples, the better your results. I keep a “voice guide” I feed into AI so it mimics my style.

• Balance curated with original. Sharing other people’s content is great, but only if it builds trust. Make sure you add your take or it feels lazy.

Final Thought

AI isn’t going to build your sales funnel for you but it will help you fill in the gaps, move faster, and stay focused on the stuff that actually grows your business.

So if you’re drowning in content demands, or stuck in analysis paralysis about what to send next, give AI a shot. Not as your boss. Not as your replacement. But as your digital intern who never sleeps and doesn’t complain.

Seriously — it’s one of the smartest moves I’ve made this year.