Customer Testimonials for Digital Products: How to Get Raving Reviews That Sell for You?

Selling digital products is an amazing way to generate passive income. You create something once, and it continues making money.

But here’s the challenge, how do you convince people your product is worth buying, especially when they can’t touch or try it before purchasing? That’s where customer testimonials come in.

A great testimonial does more than just say, “This product is amazing!” It helps potential buyers see themselves using your product, overcome doubts, and feel confident hitting that buy button.

If you’re not collecting and using testimonials yet, you’re leaving money on the table. Let’s talk about how to get powerful testimonials and use them to increase sales—without feeling awkward about asking.

1. Why Testimonials Matter for Digital Products

Imagine you’re considering buying an online course, an eBook, or a template pack. You like the idea, but you’re not 100% sure it’s worth it. Then, you see a glowing review from someone just like you who got amazing results from it.

That changes everything.

What Testimonials Do for Your Sales:

Build trust – People trust other buyers more than sales copy.
Overcome objections – A hesitant customer’s concerns can be addressed by hearing from someone who was once in the same spot.
Make your product feel proven – No one wants to be the first to buy something. Testimonials show that others have already used and loved it.

A strong testimonial is like a conversation between two customers, not a forced sales pitch.

For more on creating a digital product page that converts, check out how to create a high-converting product page.

2. What Makes a Good Testimonial?

Not all testimonials are effective. A vague, “This was great!” doesn’t do much to convince a potential buyer. A strong testimonial, on the other hand, is:

Specific – It clearly explains what problem was solved.
Results-driven – It shows how the product made a difference.
Relatable – It speaks to the same struggles your ideal customers have.
Authentic – It sounds like a real person, not something scripted.

Weak vs. Strong Testimonial Example

Weak Testimonial:
“I loved this course! Highly recommend.”

Strong Testimonial:
“Before taking this course, I was completely lost on how to market my business. Within a month, I had a clear strategy and landed my first paying client. I wish I had taken this sooner!”

The second one paints a picture of what life was like before and after using the product, making it way more convincing.

If you’re using SEO to increase digital product sales, pairing testimonials with strong search rankings can drive even more conversions. Learn more in SEO for digital product listings.

3. How to Get Great Testimonials (Without Feeling Awkward Asking)

If you wait for testimonials to magically appear, you might be waiting forever. Most happy customers don’t leave reviews unless you ask them. The good news? People are usually happy to share if they got value from your product.

How to Ask for a Testimonial (Without Being Pushy)

Send a quick follow-up email a week or two after purchase.
Use a simple feedback form with just a few targeted questions.
Offer a small incentive (like a bonus resource) for leaving a review.
Look for organic mentions on social media and ask permission to share them.

Example Email to Request a Testimonial

Subject: Quick question about your experience!

Hey [Customer’s Name],

I hope you’re loving [Product Name]! I’d love to hear about your experience so far.

Would you mind answering this quick question?

What’s the biggest improvement or change you’ve seen since using [Product Name]?

Your feedback not only helps me improve but also helps others decide if this product is right for them. If you’re open to it, I’d love to feature your response as a testimonial (with your permission, of course).

Thanks so much! Let me know if you need anything.

Best,
[Your Name]

Most people will be happy to help, especially if they’ve had a good experience.

4. Where to Use Testimonials to Increase Sales

Once you’ve collected great testimonials, put them to work.

Best Places to Show Testimonials:

Sales pages – Right near the “Buy” button to remove hesitation.
Checkout pages – Helps reduce last-minute doubts.
Emails – Adds credibility to product launch or follow-up emails.
Social media – Great for building trust and engagement.
Ads – A well-placed testimonial in a Facebook or Instagram ad can boost conversions.

If you have multiple testimonials, spread them out so they reinforce your message at every stage of the buying process.

To further optimize your sales funnel, check out creating a digital product funnel.

5. Creative Ways to Showcase Testimonials

Testimonials don’t have to be boring text blocks on your website. Here are some creative ways to make them stand out:

Video Testimonials – A short, 30-second clip of a happy customer talking about their experience feels more real and engaging.
Case Studies – A detailed story about how your product transformed someone’s life or business.
Screenshots from Social Media – If people are raving about your product in Instagram DMs or Twitter replies, screenshot it and share it!
Side-by-Side Before & Afters – If your product leads to a measurable change, show a clear before-and-after transformation.

Testimonials work best when they feel real and relatable, not overly polished or scripted.

6. What to Do If You Don’t Have Testimonials Yet

If you’re just starting out and don’t have any customer reviews yet, don’t panic. Here’s how to get your first few testimonials quickly:

Give away a few copies of your product in exchange for honest feedback.
Run a beta test where people try your product before launch and provide testimonials.
Ask past clients or customers for feedback if they’ve worked with you before.
Use your own story—if you created the product based on your own experiences, share how it helped you first.

Once you get even one or two strong testimonials, it becomes easier to sell your product and collect even more reviews.

7. How to Use Testimonials to Make More Sales

Having testimonials is great, but how you use them matters.

Here’s how to turn testimonials into a sales-boosting machine:

Add testimonials that answer common objections potential buyers have.
Use testimonials in email subject lines to increase open rates.
Create social media posts around testimonials to build credibility.
Highlight before-and-after results to make the impact of your product crystal clear.

When used right, testimonials don’t just add credibility—they do the selling for you.

Final Thoughts: Start Collecting Testimonials Today

If you’re selling digital products and not using testimonials, you’re missing out on a huge opportunity to increase sales.

To recap:

✅ Ask for testimonials directly—most happy customers won’t leave one unless you remind them.
✅ Make it easy by using short feedback forms and direct questions.
✅ Showcase testimonials everywhere—on sales pages, emails, social media, and ads.
✅ Get creative with video testimonials, case studies, and screenshots.
✅ Even if you’re just starting, you can get testimonials by giving away beta copies or using your own story.