Creating my first affiliate resource page felt like trying to organize my junk drawer into a work of art.
I had links everywhere — in blog posts, emails, social bios — but no central place to send folks. Total mess. I kept thinking, “Man, if someone just asked what tools I use, I don’t even have a clean answer.”
That’s when it clicked: I needed a single page. A simple, no-fluff hub with every affiliate product I loved and used, in one spot. Not only to help readers — but to boost my commissions without being salesy. And lemme tell ya, once I built it? Game-changer.
Why Even Bother With an Affiliate Resource Page?
Before we dive into the how, lemme tell you why it matters. People trust your recommendations when they see you actually use the tools you talk about. But if your links are scattered all over the place, they’re gonna miss ‘em. Or worse — they’ll Google it and buy without your affiliate link. Ouch.
A resource page helps you:
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Increase affiliate revenue passively (like while you sleep — seriously).
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Boost SEO by having a keyword-rich page focused on products in your niche.
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Help your audience by making everything easy to find.
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Build authority by showing exactly what you use and why.
It also plays a key role when you’re managing affiliates effectively. Think of it as a support system — not just for your audience, but also for your partners or affiliates, if you run a program of your own.
What to Include on Your Affiliate Resource Page?
Here’s where I messed up at first: I threw every product I had an affiliate link for onto one long list. No categories, no context — just a bunch of logos and buttons. And guess what? Nobody clicked anything.
What worked way better was making it personal and organized:
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Group tools by category. Blogging tools, email marketing platforms, gear I use daily, books I love — break it down so it’s easy to skim.
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Write short blurbs. Don’t just slap a logo and link. Say why you use it. Something like: “I’ve tried 3 email platforms, but ConvertKit’s automation saved me 4 hours a week.”
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Use honest language. I always include a quick note like “Affiliate links included — I only recommend stuff I actually use.” That trust-building line matters.
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Highlight your top recommendations. Put your highest converters or favorite tools at the top. People don’t always scroll.
Bonus tip? If you’re actively trying to train affiliates to sell more, your resource page becomes a blueprint they can mimic or link to. It’s a teaching tool and a conversion tool.
Tools and Tech I Use to Build It
I’ve done this a few different ways depending on the site:
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WordPress: I use a simple page with Gutenberg blocks. Some folks like Elementor, but I’m all about keeping it fast.
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Pretty Links plugin: Makes my affiliate links clean and trackable. No more messy URLs.
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Thrive Architect or Kadence Blocks: If you want a sexy layout with icons and buttons.
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Notion-style layout: On one site, I just used a Notion-style table with columns for tool name, description, and link — super simple and readers loved it.
Quick Tips to Make It Convert
Here’s what actually moved the needle for me:
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Add it to your main nav bar. Don’t bury it. Make it easy to find.
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Mention it in blog posts. Anytime I write a “how I built this” or “tools I use” post, I link to the page.
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Drop it in your email welcome sequence. Something like “Hey, here’s everything I use to run my biz — hope it helps!”
Also, it’s smart to mix in other engagement strategies, like using bonuses to motivate affiliates or bundling special offers on the resource page. It gives your readers more incentive to actually click and buy through your links.
Oh, and don’t forget to keep it updated. If a tool changes or you stop using it, take it off. I lost credibility once when someone clicked a link to a tool I hadn’t touched in a year and it had gone totally downhill. Embarrassing.
Final Thoughts
If you’re doing affiliate marketing and don’t have a resource page, you’re leaving money on the table. Plain and simple. But more than that — you’re missing a chance to help your audience. People love seeing what’s working for someone else before they make a choice.
And once you build it? You’ll wonder how you ever went without it. I sure did.
