How to Create a Coupon Code on Payhip?

Yep, sometimes a simple coupon is all it takes to turn browsers into buyers.

When I first started using Payhip to sell digital products, I had no idea how powerful their built-in coupon tool could be. I thought coupons were just for big stores or special events. But once I set up my first promo code for a weekend flash sale, everything changed. People loved getting a deal—and I loved watching those sales roll in.

In this guide, I’ll walk you through exactly how to create a coupon code on Payhip, from setup to strategy. Whether you’re running a seasonal sale, offering a launch discount, or rewarding repeat buyers, this quick tutorial will help you do it right.

Why Use Coupon Codes on Payhip?

Coupon codes aren’t just about offering discounts, they’re a powerful marketing tool. Here’s why smart sellers use them:

• Encourage first-time buyers to make a purchase

• Reward loyal customers with exclusive discounts

• Create urgency with limited-time offers (especially by using expiring coupons to drive urgency)

• Promote seasonal or holiday campaigns (learn the 5 best seasonal and holiday discount strategies)

• Test price sensitivity for your products

Coupons can transform a casual browser into a committed customer when used correctly.

Step-by-Step: How to Create a Coupon Code on Payhip

Ready to roll? Here’s exactly how to set up your first coupon:

1. Log in to your Payhip dashboard

2. Click on “Marketing” in the top navigation

3. Select “Coupons” from the dropdown menu

4. Hit the “Add New Coupon” button

5. Choose a unique coupon code (e.g., SPRING25 or WELCOME10)

6. Set the discount type: percentage or fixed amount

7. Decide whether the coupon applies to all products or specific ones

8. Set the expiration date and usage limit (optional but recommended)

9. Click “Add Coupon” and you’re done!

Tip: Always test the coupon before promoting it publicly to ensure it works as expected.

If you’re looking to maximize the impact of your coupons, make sure you also know how to distribute coupons effectively.

Best Practices for Payhip Coupon Strategy

To make your coupons irresistible, keep these best practices in mind:

• Use short, memorable codes (like SAVE10 or THANKYOU)

• Limit coupon duration to create urgency

• Pair coupons with email campaigns or social media promotions

• Avoid over-discounting—protect your brand value

• Track coupon results carefully using Payhip’s analytics (and sharpen your skills with tracking coupon code performance)

Pro tip: Think of your coupons not just as discounts, but as customer engagement tools.

How to Promote Your Coupon Codes Effectively?

Now that your coupon is live, you’ll want to spread the word the smart way:

• Add the code to your product banners and descriptions

• Mention it in your welcome email for new subscribers

• Share it in your Instagram Stories with a countdown timer

• Create urgency with copy like: “Expires in 48 hours!”

• Use coupon codes as a reward for leaving product reviews

You can even amplify your campaigns by learning how to run a site-wide sale with coupons.

Conclusion

Creating a coupon code on Payhip is super easy but using it strategically is what drives real results. Whether you’re just testing the waters or planning a full-blown holiday promo, coupons can help boost sales, improve customer loyalty, and encourage repeat purchases.

So go ahead—log in, set up your first code, and watch the conversions roll in.

And hey, if you’re just getting started, check out our other guides on running flash sales and setting up your Payhip storefront for even more tips!