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Home E-commerce

6 Tips on Offering Bulk Discounts Using Coupons

by Ethan
April 29, 2025
in E-commerce
Reading Time: 5 mins read
6 Tips on Offering Bulk Discounts Using Coupons
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Have you ever needed a way to sell more without launching a major sale or changing your pricing structure?

Bulk discount coupons might just be your secret weapon.

Here’s the kicker: Offering bulk discounts through coupons can increase your average order value by up to 30%, especially when done strategically. Customers love feeling like they’re getting a deal, but they don’t always need “cheaper” — they want value. And that’s where a smart coupon-based bulk deal comes in.

In this post, I’ll share six practical tips to help you set up bulk discount coupons that actually convert — without confusing your customers or destroying your margins. (If you’re exploring other smart discount strategies, don’t miss 7 best discount strategies for online stores).

1. Choose the Right Products for Bulk Discounts

Start with high-margin products so you still profit even with discounts.

  • Focus on items people naturally buy in multiples (e.g., digital templates, physical goods, gift packs).

  • Avoid offering bulk discounts on limited-edition or low-stock items.

  • Digital products can be a great fit—especially if you’re thinking about stacking them with using coupons to reward loyal customers.

2. Set Minimum Purchase Thresholds for Coupons

Require a minimum quantity or cart value to activate the discount.

Example: “Buy 5 or more, get 20% off with code BULK20.”

This motivates shoppers to add more to their carts while giving you control over the deal. (For more ways to leverage cart behavior, check out how to use coupons to recover abandoned carts).

3. Create Clear and Simple Coupon Messaging

Use straightforward coupon codes like BUYMORE, SAVE10, or BULKDEAL.

Display terms clearly: “Valid on orders over $50,” or “Applies to packs of 3 or more.”

Confusing instructions kill conversions — clarity is key.

Pro Tip: Keep the messaging consistent across product pages, checkout, and marketing materials. (If you’re promoting coupons through email, it helps to know 4 ways of adding coupon codes to email campaigns).

4. Promote the Bulk Deal Across Multiple Channels

Highlight your bulk coupon on product pages and your homepage banner.

  • Send email campaigns with subject lines like “More = Less” or “Bundle Up & Save.”

  • Use social media stories or reels to walk through how the coupon works.

For even stronger visibility, tie your promotion into how to promote coupons on social media to reach a wider audience.

5. Test Different Discount Structures

Try fixed amount discounts ($10 off) versus percentage discounts (15% off).

  • Compare results with and without coupon codes, some users prefer automatic application.

  • Run A/B tests to measure which version gets more conversions.

Experimenting with structure can reveal what your audience responds to best, don’t assume it’s always “20% off” that wins.

6. Limit Time and Scarcity to Drive Urgency

Set an expiration date for the coupon.

  • Add scarcity: “Only 50 discounted bundles available!”

  • Time-sensitive language boosts action: “Offer ends Sunday!” or “This week only!”

Creating a sense of urgency is a classic tactic that pairs beautifully with bulk discounts, as seen in using expiring coupons to drive urgency.


That Time I Tried a Bulk Coupon (And It Flopped…Then Worked)

Whew. Let me tell you about the first time I ran a bulk discount with a coupon. Total flop.

I created this digital bundle of productivity printables and thought, “Hey, if people buy 4 or more, I’ll give them 25% off with the code SAVE25.” I felt pretty clever… until I checked my stats a week later.

Crickets. Barely any redemptions.

Turns out, the issue wasn’t the offer—it was the setup. I buried the coupon code at the bottom of the page, didn’t explain what “bulk” meant clearly, and never told my email list. Rookie move.

Once I fixed that? Huge difference.

  • I added a sticky banner that said: “Buy 4 or more and get 25% off with code SAVE25 — this week only!”

  • Updated the product descriptions.

  • Made a quick reel showing people how to use the code at checkout.

Sales picked up fast. Not just that—people were adding more than 4 items just to max out the deal. One customer even emailed saying, “I wasn’t planning to buy 5 planners, but hey, couldn’t resist the discount!”

Lessons learned:

  • People won’t use your coupon unless they see it and understand it.

  • Urgency (with a clear deadline) actually works.

  • Clear thresholds like “Buy 3, Save 20%” convert better than vague offers.

If your bulk coupon campaign doesn’t click the first time, tweak the visibility and clarity before scrapping the idea altogether.


Conclusion: Use Bulk Discount Coupons to Your Advantage

Bulk discounts aren’t just for wholesale — they’re a clever way to increase order value and reward loyal buyers. The trick is to choose the right products, set clear thresholds, and promote the offer like you mean it.

Coupons give customers a reason to buy more, but only if the process feels easy and the value feels real. Start small, test your approach, and refine what works. With a little strategy, your next bulk coupon could be your best promotion of the year.

Tags: Coupon Code Creation
Ethan

Ethan

Ethan is an email marketing and eCommerce pro who truly gets the ins and outs of the industry. His expertise covers everything from designing compelling email templates that drive conversions to using smart segmentation strategies that target the right audiences.

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