I used to think newsletters were kinda outdated. Like, does anyone really read them anymore?
But after one simple email brought in more sales than three days of social media posts combined, I was sold. Your monthly store newsletter isn’t just another marketing chore — it’s a direct line to your most valuable audience: people who already said yes.
Here’s how I build a monthly newsletter that actually drives results, without burning out or boring my list.
Why You Should Bother With a Monthly Newsletter?
If you’re running an online store, you already know how tough it is to stay in your customers’ minds. A newsletter gives you:
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A chance to showcase new or best-selling products
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A way to deliver value and not just promos
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Consistent visibility (email is way more predictable than social)
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A space to tell your story and deepen the brand connection
And yes, it can actually make sales. Regular newsletters = more clicks = more revenue. But it only works if you’re emailing the right people. That’s why building an email list on Payhip is the first step you shouldn’t skip.
What to Include? (Without Overthinking It)
Here’s my go-to formula:
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Featured Product: Something new, seasonal, or selling fast
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Helpful Tip or Story: Something relevant to your niche — even a short behind-the-scenes note
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Upcoming Offer or Sale: Doesn’t need to be flashy, just timely
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Customer Shoutout: A review, testimonial, or photo
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One Clear CTA: “Shop now,” “Read the blog,” “Grab your discount”
Keep it simple. One scroll-worthy email is better than five sections people ignore. And if you want better results, consider segmenting your email list for better targeting, it makes your content feel personal, not generic.
How I Plan It Each Month? (Without Stressing)
Planning used to take me hours. Now I follow a quick content calendar:
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Week 1: Theme brainstorming (based on holidays, new launches, or trends)
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Week 2: Draft the email + source images
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Week 3: Finalize and schedule
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Week 4: Track performance from last month
Need inspo? Use blog posts, Instagram captions, or customer emails you’ve already written. Repurposing = smart marketing.
To save even more time, I integrate Payhip with Mailchimp and ConvertKit. Automation makes it easier to send at scale without losing the personal touch.
5 Design Tips That Actually Work
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Stick to your brand: Use the same colors, fonts, and vibe
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Make it mobile-first: Most of your list is reading on their phone
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Use images, but don’t overdo it: One product image + one lifestyle shot max
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Headlines > paragraphs: Break it up so it’s easy to skim
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Test before sending: Always — especially on mobile
If you’re looking to improve your click-through rate, don’t overlook the subject line. Writing high-converting subject lines can make or break your open rates.
Smart Tools That Save Time
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Mailchimp or ConvertKit: For email building and automation
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Canva: Create branded images or headers
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Google Sheets: Simple content planner
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Zapier: Auto-add customers to your list
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Unsplash: Free stock photos to spice up your emails if you’re short on visuals
Set up a reusable template once, and future newsletters become copy/paste easy.
4 Best Practices I Swear By
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Same day, same time each month: Builds habit and expectation
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Use real names: Personalization bumps open rates
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Subject lines matter: “October Deals” = snooze. Try “Cozy Season Must-Haves (Only for Subscribers)”
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One CTA only: Too many buttons = no clicks
Check your data too. Using email analytics to improve open rates helps you understand what’s actually working — and what to tweak.
Final Thoughts
A monthly newsletter doesn’t need to be long, fancy, or filled with marketing lingo. It just needs to show up, deliver value, and remind people why they love your brand. So if you’ve been putting it off, don’t. Start small. One product. One tip. One link. And hit send. Your store will thank you for it.
