When I first started selling digital products, I went way too broad.
I threw up a “Productivity Planner” thinking everyone would want it. But after a few weeks and, like, four sales (one of them was my cousin), I realized something: broad doesn’t sell. Niche does. That was the moment I shifted gears, and everything changed.
So if you’re planning to use Payhip in 2025, here’s the real game:
Niche digital products that solve ultra-specific problems for ultra-specific people.
That’s where the gold is. I’ve tested more than I’d like to admit, and these 9 are the ones either making consistent sales or are so hot right now I wish I had time to build them all.
1. Wellness Journals for Specific Lifestyles
Don’t just sell a “daily journal.” That space is packed. But an ADHD-friendly daily planner or a Keto-specific food log? Now we’re talking.
People are craving tools that match their lifestyle. I created a simple “Yoga & Breathwork Journal” on Canva and sold 86 copies in two months. No ads. Just organic traffic and Pinterest.
Quick tips:
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Use Canva Pro and duplicate popular page layouts.
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Sell as bundles: daily + weekly + gratitude pages.
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Target Facebook groups or subreddits tied to your niche.
2. AI-Optimized Resume Templates for Industry Pros
Generic resumes? Dead. What’s hot now are resumes tailored for tech roles, remote jobs, or even design-heavy jobs where portfolio integration matters.
I once built a “UX Resume Kit” with a Figma + PDF combo and sold it to a Slack group of design students. Got 143 downloads. The feedback? “Way better than Etsy’s stuff.”
Pro tip: Offer a version with a 10-minute video walkthrough. It instantly feels premium.
3. Homeschool Curriculum Packs
Parents who homeschool are hungry for plug-and-play units. My friend Steph created a “3rd Grade Math Weekly Plan” with worksheets, videos, and quizzes. She priced it at $27 and now makes close to $2k/month… passively.
If you’ve got teaching chops, go niche. Don’t do “homeschool help.” Do “2nd Grade Geometry for Visual Learners.”
4. Tarot & Spiritual Printables
This one surprised me. But after a TikTok post blew up, I made $378 in a week from lunar phase calendars and oracle card spreads.
These buyers are visual and intentional. They want tools that feel sacred, personal, and printable.
Bonus idea: Add an email reading upsell. That human connection? People pay for it.
5. Language Cheat Sheets
I made a “Basic Malay for Tourists” guide when a friend visited Kuala Lumpur and… I kind of slapped it on Payhip for fun. Guess what? I still get 4–5 sales a month from random travelers.
Why it works: People don’t want apps. They want printable, short-term cheat sheets they can fold up or keep on their phones.
Go niche: “Spanish for Digital Nomads,” “Mandarin for Foodies,” or “French for Wedding Planners.”
6. Side Hustle Start-Up Kits
Think beyond ebooks. People want action.
Create digital kits with calculators, pricing sheets, branding templates, and checklists for niche hustles like pet sitting, print-on-demand, or freelance photo editing.
A girl I know sells a “Social Media Manager Starter Kit” for $19. It’s all Canva + Notion templates. Last I checked, she had 800+ downloads.
7. Creator-Focused Notion Templates
If you’re even a little organized and use Notion, this is a goldmine.
My “Notion Template for YouTubers” helped me land affiliate partners. It included a tracker for video ideas, sponsorships, and publishing schedules. I sold 60 copies at $12 each. That’s $720 for something I already used.
Make sure to:
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Include a video walkthrough
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Sell in bundles (e.g., YouTuber + Instagram Creator kit)
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Add lifetime updates—it builds trust
8. Culturally-Specific Wedding Planners
Weddings are stressful. Culturally unique weddings? Even more so.
I stumbled into this niche by helping a Filipino couple plan their wedding and realized there were zero good planners tailored to their needs. I built one, uploaded it to Payhip, and promoted it in a local FB group. It sold 52 copies in two weeks.
You can do the same for Indian, Jewish, Nigerian, or Korean weddings. Just be respectful. Consult people from those cultures and co-create if needed.
9. Digital Habit Trackers
Generic habit trackers? Meh.
But a Sober October Alcohol Tracker or a Screen-Free Parenting Calendar? Now you’ve got attention.
I’ve sold bundles like “30-Day Wellness Challenge Printables” with sleep, water, and screen-time goals. I charge $9 for the whole set and upsell access to a private Telegram group. It builds community, plus people stick around to buy more stuff.
Final Thoughts
If you’re starting out on Payhip in 2025, here’s my honest advice: don’t overthink it. Just pick one niche problem and build one product to solve it. Use a tool like Canva, Notion, or even ChatGPT to speed things up.
What matters more than perfection? Specificity. The more niche, the better.
Oh, and don’t forget to price fairly. Charge for the transformation you’re giving people, not just the file they’re downloading.
