How to Attract the Right Affiliates to Promote Your Payhip Products?

What is hard? Attracting the right affiliates. The kind that actually care about your niche. The kind that already have your audience’s trust. The kind that won’t just grab a link, blast it once, and ghost you.

If you’ve ever opened up an affiliate program and heard nothing but crickets or worse, saw traffic with zero conversions—you’re not alone. This guide is here to help you fix that. Because when you attract quality affiliates, they don’t just bring clicks. They bring sales, loyalty, and long-term growth.

Here’s how to do it the smart way.

Step 1: Know Your Ideal Affiliate (Hint: It’s Not Everyone With a Blog)

Let’s start here, who are you actually trying to attract? Most people skip this step and end up with a list full of irrelevant creators who don’t convert.

Your ideal affiliate should already have access to your target buyers. If you’re selling digital planners, you want productivity YouTubers, mom bloggers, or self-care coaches. Not some crypto influencer with 80k followers and zero overlap.

Ask yourself:

• Who already talks to your future customers?

• What kind of content do they create—blogs, TikToks, newsletters?

• What products would they actually use and trust?

Create a little profile. Doesn’t need to be fancy. Just nail down who you’re trying to attract before you invite anyone.

One creator who sold homeschooling printables found their best affiliates were parenting podcasters and Facebook group admins. Not influencers with huge followings, just the right audience.

Step 2: Build a Simple, Irresistible Affiliate Page

If you want good affiliates, you gotta pitch them like real people. No vague promises. No “earn money online” hype.

Your affiliate sign-up page on Payhip should answer:

• What’s the product?

• Who is it for?

• How much can they earn?

• What support will they get?

Add screenshots, sample content, testimonials, and most importantly—what makes this product easy to sell.

Pro tip: Use your product’s benefits as selling points for affiliates. For example:
“Customers love this 30-day self-care journal because it’s beautifully designed, super affordable, and gets daily use. That means more sales for you.”

If you’ve already made sales, show off some real results. Even if it’s just 30 downloads. Numbers help.

Step 3: Personally Invite People Who Already Love Your Work

Here’s the magic move, start with people who already like what you do.

Maybe they bought something. Maybe they commented on your Instagram post. Maybe they replied to an email. These people already trust you. That means they’re more likely to promote your stuff authentically.

Try this outreach approach:

1. Identify 10–20 warm leads (past buyers, followers, etc.).

2. DM or email them something personal:
   “Hey [Name], I noticed you grabbed my Notion templates a while back. If you loved them, I’d love to invite you to promote them as an affiliate. You’d get 40% commission on every sale. I can send you graphics or captions to make it easy.”

3. Follow up. Most people miss the first message. Circle back in a few days.

Don’t mass spam. Be human. That’s what gets real partners.

Step 4: Give Affiliates a Reason to Stick Around

Most creators think affiliates are “set it and forget it.” But if you want to keep the right affiliates engaged, you’ve got to show up for them.

Support them with:

• Swipe files and templates

• Behind-the-scenes updates (“Hey, we’re launching a bundle next week!”)

• Bonus commissions during launches

• Shout-outs and testimonials in your content

One creator sends out a monthly “affiliate tip email” with new angles to pitch their digital planners. Open rates are solid—and affiliates actually use the suggestions.

Keep your affiliates in the loop, not in the dark. Make them feel like partners, not freelancers.

Step 5: Create a Funnel Just for Affiliates

Here’s the advanced move: build a mini-funnel to attract affiliates the same way you’d attract customers.

You can offer a freebie like:

• “Free guide: How I Made My First $500 Promoting Digital Products”

• “Affiliate Toolkit: 10 Social Media Templates to Sell Digital Products Online”

Put that freebie on Payhip. Ask for emails. Then send a welcome sequence that:

• Introduces your product

• Explains your affiliate system

• Shows off success stories

• Links to your sign-up page

This method attracts people who are already curious about affiliate income—and filters out the uninterested.

You don’t need a huge list. Just the right 10 or 20 people to start the snowball effect.

Final Thoughts: It’s a Relationship, Not a Recruitment Drive

Attracting the right affiliates to promote your Payhip products isn’t just about slapping up a form and crossing your fingers. It’s about being intentional. About leading with value. About treating affiliates like real partners who want to believe in what they’re promoting.

And let’s be honest, it’s not going to be perfect from day one. You’ll try things that flop. You’ll invite people who ghost. But if you stick with it, tweak your approach, and focus on building real connections?

You’ll end up with a small crew of loyal, motivated affiliates who bring in sales without you even asking.