I still remember launching my first digital product on Payhip… and then waiting. Refreshing the dashboard. Checking my inbox. Nothing....

When I first started building my email list, I totally botched my welcome email. No joke, I sent out this...

I used to think email funnels were only for huge brands or those super-polished “online marketing gurus” with six-figure launches....

Back when I launched my first course, a beginner-level digital design workshop, I was convinced all I needed was one...

I used to spend hours crafting the perfect email… and then slap on a subject line like “Quick update” or...

Ever sent out an email campaign and got... nothing? No clicks. No sales. Just a sad little open rate and...

I’ll never forget the first time I realized half my email list never even saw my emails. I was hustling...

I didn’t figure out membership retention overnight. My first program? Had solid content, a decent number of sign-ups… and a...

I used to think discounts were kinda cheap. Like, wouldn’t offering too many just attract bargain hunters who’d never buy...

There was a time when all my emails looked the same. One big blast. One generic message. And the results?...