Alright, I’ll be honest, when I first heard the word “gamification,” I rolled my eyes. I pictured cheesy spin-the-wheel popups...

So, picture this: I’d just launched a brand-new digital product. I was hyped. Emails sent. Socials buzzing. Sales were trickling...

Back when I started selling physical products online, handmade journals and custom stickers, I avoided free shipping like the plague....

I used to roll my eyes at influencer marketing. It felt... fake? Forced? Like something that only made sense if...

I didn’t even know what A/B testing really meant when I first started running email campaigns. I just picked the...

I used to think good sales copy was just fancy words and clever taglines. You know, the kind of slick...

I avoided paid ads for way too long. I told myself they were expensive, complicated, and probably not worth it...

If you'd told me two years ago that giving stuff away for free would grow my business faster than anything...

When I launched my first digital product, a cute little habit tracker, I thought email marketing was just for launches....

Not gonna lie… asking for reviews used to make me nervous. It felt awkward. Like I was bugging my customers...