I used to think a good testimonial was just a one-liner like, “She changed my life!” slapped on a landing...

The first time I launched my coaching program, I thought the core offer was strong enough to sell itself. I...

Selling coaching on social media… man, that took me a while to figure out. When I first started offering mindset...

I used to totally ignore email marketing. Thought it was outdated. I figured, why bother when everyone’s on Instagram or...

The first time I tried running a coaching session over Zoom, it was a mess. I forgot to hit record....

I used to think one-on-one coaching was the only way to go. Like, why would someone want to share personal...

Let me just say this: the first coaching sales page I wrote was… a mess. I thought I nailed it....

Man, when I first started offering coaching, I was terrified no one would sign up. Like, who was gonna pay...

This was one of the trickiest parts of launching my coaching biz. Like, how do you actually decide what to...

If you'd told me a few years ago that I’d be coaching people virtually from my dining room table —...