Cart abandonment is a common challenge in e-commerce. You’ve worked hard to get customers to your site and convince them...

A/B testing—if you’re not doing it already, you’re leaving money on the table. Seriously, A/B testing is one of the...

Timing is everything, isn’t it? I can’t count how many times I’ve crafted the perfect email campaign—spot-on subject line, engaging...

Let’s face it—our phones are like an extra limb these days. We scroll through Instagram while sipping coffee, check the...

If you’ve ever wondered how to make your e-commerce email campaigns stand out? Here’s a secret: it’s all about understanding...

Crafting the perfect subject line can be a bit like trying to catch lightning in a bottle. It’s the first...

If you’re managing an e-commerce business, you know how time-consuming email marketing can be. From drafting emails to segmenting lists...

Countdown timers in e-commerce emails are like a ticking clock that instantly grabs attention and creates a sense of urgency....

If you’re an e-commerce business navigating email marketing in the age of data protection, the General Data Protection Regulation (GDPR)...

Launching a new product is always an exciting time for any e-commerce business. However, it can also be challenging to...