Let me tell you, juggling content across five platforms used to feel like trying to herd caffeinated squirrels.
Instagram, blog, email, podcast, YouTube? I’d always end up neglecting one or just reposting the same thing everywhere like a lazy copy-paste monster. Then I discovered how to use AI to build a real, cohesive multi-channel strategy… and man, I wish I’d done it sooner.
I used to sit down on Mondays, stare at my screen, and think: What the heck do I post this week? That mental load? Brutal. I was either repeating myself or wasting hours trying to come up with content ideas that sounded fresh.
Then I decided to test AI for content repurposing. Not just the usual “turn blog into LinkedIn post” type stuff, but actually planning a system that connected my content across platforms. Here’s how I do it now—and honestly, it’s made me way more consistent and strategic.
1. Start with One Hero Piece per Week
I begin every week with what I call a “hero” piece—usually a long-form blog post or YouTube video. Something foundational. Then I go to ChatGPT and say something like:
“Repurpose this blog post into a week-long multi-platform strategy. Include Instagram captions, email newsletter intro, LinkedIn post with commentary, and a podcast outline.”
The response? Gold. It breaks the main idea into micro-topics, suggests visuals for IG, and even adjusts tone depending on the platform. I swear, it’s like having a whole marketing team in my laptop.
2. Platform-Specific Prompts Are Everything
At first, I made the mistake of just asking AI to “rewrite this for Instagram.” Meh. That gave me generic fluff. Now I get specific:
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For IG:
“Make this into a 3-slide carousel with a hook, body, and CTA. Use a casual tone.”
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For LinkedIn:
“Write a professional thought-leadership post based on this blog. Add a personal anecdote and end with a question to prompt engagement.”
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For YouTube:
“Create a script outline for a 5-minute video using this blog. Include timestamps and a hook for retention.”
That specificity makes the AI output way more tailored and actually usable.
3. Create a Cross-Channel Calendar (That You’ll Actually Use)
I used to try keeping a Trello board, a Notion calendar, and a whiteboard all synced up. Chaos. Now I just ask AI:
“Create a 30-day multi-channel calendar using the following themes: [insert 3-4 themes]. Space out content by channel and format.”
Boom. It gives me a color-coded plan with what goes where, when, and how to tie it all together. It even builds in repurposing loops—like turning a podcast episode into 3 reels and an email teaser.
The real kicker? It leaves me room to breathe. I’m not scrambling to create something new for every platform. I’m just recycling the same core message in creative ways.
4. Track What Works (and What Doesn’t) Using AI Insights
I used to guess what my audience liked. Now I use data—and AI makes sense of it faster than I ever could.
Every month, I download engagement metrics from my channels and ask ChatGPT or Claude:
“Based on this data, what content performed best across platforms and why? Suggest adjustments for next month.”
It notices patterns I miss—like how list-style posts do great on LinkedIn but bomb on IG. Or how my email CTAs get more clicks when I use a story instead of a straight promo. That feedback loop has helped me tweak my strategy without starting from scratch.
Conclusion
Look, creating content for five platforms doesn’t have to feel like a full-time job. AI won’t magically do it all for you (sorry), but it’ll streamline the strategy so you’re working smarter—not harder.
If you’re trying to grow without burning out, stop treating every platform like a separate beast. Use AI to build a strategy that flows together. Your voice stays consistent, your message gets stronger, and your audience—on every platform—starts paying more attention.
Oh, and one last thing? Don’t be afraid to sound human. AI helps with structure and planning, but your stories and quirks are what make people care. Let AI handle the framework—you bring the spark.
