How to Create High-Converting Affiliate Assets for Payhip?

That’s like handing someone a hammer and expecting them to build a house with no blueprints. If you want your affiliates to bring in real results—clicks, conversions, and cash, you need to give them what they need to win.

That’s where affiliate assets come in.

These are the promo materials, templates, and resources that make it dead-simple for someone to share your Payhip products confidently. Done right, they turn average supporters into mini marketing machines. But most creators skip this step or throw together some Canva banner and call it a day. If that’s you—don’t worry. This guide breaks it down so you can fix it fast.

Step 1: Know the Product Before You Promote It

Before you create a single banner or draft a social caption, pause and really think about the product you’re asking people to promote. What pain does it solve? What type of person buys it? What makes it different from other templates, guides, or courses out there?

You’ve got to translate all that into usable copy and visuals.

Example: If you’re selling a digital planner for busy moms, then your affiliate assets should:

• Speak to moms juggling a million things

• Show how it simplifies daily chaos

• Highlight quick wins like “Plan your week in 10 minutes”

Don’t assume your affiliates know how to angle the product. Hand it to them on a silver platter.

Step 2: Create Swipe Copy That’s Plug-and-Play

This part’s a game-changer.

Your affiliates are busy (or lazy—let’s be honest). If they have to figure out what to say, most won’t bother. But if you give them copy they can copy-paste, they’ll use it—and that means you control the message.

What to include:

• Email template: One long-form and one short pitch

• Instagram captions: 2–3 options (educational, testimonial-style, call-to-action)

• Pinterest/FB/LinkedIn blurbs: Just tweak tone per platform

• DM script: Something short they can use in messages or replies

Keep it casual and specific. No robotic marketing-speak. Real talk performs better.

Bad example: “This ebook is the ultimate solution for productivity.”

Better example: “I used this exact planner to cut my Sunday prep time in half. It’s digital, drag-and-drop, and honestly feels like a little life cheat.”

Step 3: Design Visual Assets That Match Your Brand (and Convert)

Even if you’re not a designer, visuals matter. A lot. Affiliates will share more if you give them something eye-catching that looks legit. Use Canva or Photoshop to create a set of simple, branded graphics.

Must-have visual assets:

• Product mockups (with device frames or styled backgrounds)

• Quote graphics or testimonials from customers

• 1–2 animated Instagram Story templates (bonus points for “swipe up” style CTAs)

• Pinterest pin graphic with keyword-rich titles (e.g. “2025 Digital Planners for Moms”)

• Bonus graphics for launches, promos, or discounts

Pro tip: Stick to square, portrait, and story sizes so affiliates can choose what fits their channel. And include a version without text so they can add their own captions.

Step 4: Build a Simple Affiliate Hub or Google Drive Folder

Now that you’ve got all your assets, don’t email them piecemeal. That’s chaotic. Create a single hub—a Google Drive folder, Notion page, or password-protected landing page—with everything inside.

Structure it like this:

• Welcome Note: Quick “Hey, thanks for joining!” message + how commissions work

• Promo Calendar: Dates of launches, promos, and flash sales

• Copy Templates: Organized by platform (email, IG, Pinterest, etc.)

• Visual Assets: Clearly labeled folders (mockups, story templates, etc.)

• FAQ: Commission payout schedule, where to find links, who to contact

One affiliate I helped saw a 3x bump in shares just by organizing their stuff better. People don’t like to dig. Keep it friction-free.

Step 5: Update and Incentivize Regularly

Even the best affiliate assets go stale. Your product evolves. Your language tightens. You run new offers. So treat your affiliate assets like living content.

Tips to keep things fresh:

• Add a new graphic every time you update the product

• Rotate seasonal templates (holidays, back to school, Q4)

• Run affiliate bonuses (“Top 3 referrers this month get a $50 bonus”)

• Notify your list when you add new assets: “New Instagram story templates just dropped—go grab yours!”

Your affiliates should feel like insiders. Give them the tools, but also the energy to keep sharing.

Final Thoughts: Give First, Then Expect Results

Here’s the biggest mindset shift when building high-converting affiliate assets: make your affiliates feel like partners, not free labor. Treat them like collaborators. Support them. Encourage them. And for the love of everything, don’t just email them once and disappear.

If you’re selling on Payhip, you already have a platform that makes affiliate setup simple. But what turns that system into a revenue stream? Is the stuff you give your affiliates to work with.

So build it. Test it. Share it. And watch what happens when people are finally equipped and excited—to promote your products.