Ever made a digital product, sold a few, and then thought, “Okay… now what?”
That was me after I launched my first ADHD productivity planner on Payhip. It sold, sure but it wasn’t enough to turn into a full-time gig. I didn’t have dozens of products. I just had a few good ones.
That’s when I learned the magic of bundling.
Packaging and bundling niche digital products on Payhip isn’t just a way to increase your average order value, it’s a way to make your existing content work harder. And the best part? It’s easier than you think. Whether you’re selling Notion templates, printable trackers, coaching tools, or meal plans, bundling can help you serve your audience better and make more with less.
Let me show you how I do it, from the mindset to the setup, plus what actually works.
Step 1: Group Products That Solve One Specific Problem
Don’t just throw everything into a bundle. That’s lazy and people can tell.
The key is to group products that feel like they belong together. Think about it like this: someone buys a product because they want a result. So what else can you add that helps them get there faster or easier?
Examples that work:
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“The Focus Pack” – ADHD planner + printable task cards + Pomodoro timer guide
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“New Coach Starter Kit” – goal-setting worksheet + client intake form + call script
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“Clean Eating Bundle” – 7-day meal plan + shopping list + bonus snack guide
Make your bundles outcome-based, not random. It should feel like a cohesive offer—not just a discount box.
Step 2: Use Existing Products (Even Ones That Aren’t Selling)
This was a game-changer for me. I had a few products that weren’t selling much solo. But once I bundled them with a more popular item? Suddenly, they had value.
Let’s say you’ve got:
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A social media content calendar ($12)
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A reel idea bank ($9)
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A basic branding workbook ($15)
Individually? Meh.
But together? That’s a complete toolkit for new creators. You can price it at $27–$39, and it feels like a steal.
Think of bundling as a second life for your low-performers. You’re not just adding more stuff—you’re creating convenience.
Step 3: Create a Clean, Shareable Product Page on Payhip
Once you know what’s in the bundle, time to set it up. Payhip makes this super easy.
Here’s what I include on my bundle product pages:
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A clear name (e.g., “Ultimate Freelancer Toolkit – 5 Resources to Get You Booked Out”)
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List out what’s included—bullet point it!
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Show the value breakdown (“Normally $56, yours for $27”)
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Preview images of each product inside
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Write a description that sells the transformation, not just the files
Then just upload the ZIP file or link each product individually if you’re delivering through Google Drive or Notion links. Done.
Step 4: Price for Value, Not Just for Volume
I’ve seen people bundle 5 products worth $50 and then sell the pack for $7.
Please don’t do that.
You’re not selling based on how many files are inside—you’re selling the convenience and clarity of a complete solution.
Some pricing strategies that worked for me:
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50% off full value (good for big launches)
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Anchor pricing: “$68 value – yours for $29”
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Tiered bundles: Basic vs. Premium versions of the bundle
Also, test “Pay What You Want” pricing if your audience is new and you’re still building trust.
Step 5: Promote It Like a Big Deal (Because It Is)
When you launch a bundle, treat it like a full product drop. Don’t just say, “Hey, I bundled some stuff.” Hype it up.
Here’s what worked for me:
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Created a countdown on Instagram Stories before launching
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Sent a launch email to my list with a bonus for the first 10 buyers
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Posted mockups of the bundle with carousel posts on IG and Pinterest
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Ran a “limited time” flash sale for launch week
Even better? Add a freebie that tees up the bundle. Like a free checklist with a CTA at the end: “Want the full toolkit? Grab the full version here.”
Bonus Tip: Offer a Bundle-Only Bonus
Want people to choose the bundle over individual products? Offer something only available inside the bundle.
That could be:
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A 15-minute audio walkthrough
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A mini video tutorial
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A private link to bonus files
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A coupon for future coaching or digital products
Even a small bonus makes the bundle feel exclusive and that nudges people to buy now instead of “later.”
Final Thoughts: Sell Smarter With What You Already Have
You don’t need more products. You need to package what you’ve already created in a smarter way.
Bundling on Payhip helped me grow my revenue without creating new stuff from scratch every month. It let me raise prices, attract more serious buyers, and serve people who wanted a full solution not just a single file.
So take a look at what you’ve got sitting in your Payhip dashboard right now. There’s probably a best-selling bundle in there already, you just haven’t packaged it yet.
