Writing product descriptions used to be my least favorite job.
No joke, I once spent three days writing 75 blurbs for a new clothing line, and by the end, everything started sounding like a bad poetry slam. “Soft, breathable, effortlessly chic”, repeat x100.
Then I found AI copywriting tools. And I haven’t looked back since.
But here’s the kicker: most people think AI is just about cranking out generic text faster. That’s true… if you use it wrong. But if you use AI the right way? You’ll get descriptions that actually convert, feel on-brand, and save you hours of time you’d rather spend building your business.
Let me show you what I’ve learned.
Start With a Good Input or Get Garbage Out
The biggest mistake I made early on was just typing “Write a product description for a cotton T-shirt” into an AI tool and expecting magic.
It gave me something, sure. But it was bland and sounded like a factory catalog.
Now, I give AI way more to work with. I feed it:
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The product name and what makes it special
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A few key features (materials, fit, colors, etc.)
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The audience I’m writing for (young moms, tech nerds, etc.)
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The brand tone (playful, premium, eco-conscious?)
The better your prompt, the better your results. Think of it like giving a brief to a junior copywriter. The more context they have, the sharper the writing.
Use AI as a Draft, Not the Final Word
Look, AI can generate a lot of options fast. And that’s the beauty of it. I usually generate 3-5 versions of a description and then cherry-pick the best lines.
One might have a killer opening hook. Another might describe the texture just right. I mix, match, rewrite, and punch up the emotional angle where needed.
This way, I’m not starting from scratch—but the final version still sounds like it came from a human with taste and personality.
Use Different Styles for Different Products
A mistake I made early on? Using the same tone for every product. My tech gadgets sounded like my beauty products. Not good.
With AI, you can generate different tones for different SKUs:
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For skincare: warm, reassuring, sensory
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For gadgets: confident, clean, benefit-driven
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For home goods: cozy, practical, detailed
AI tools like Jasper, Copy.ai, or ChatGPT can do this easily. Just say, “Write this in a conversational tone for busy moms,” or “Make it feel luxurious and high-end.” It works shockingly well.
Sprinkle in SEO Keywords, Without Sounding Like a Robot
Product descriptions are for people—but Google needs to understand them too. The good news? AI can help balance both.
I usually give the tool a few target keywords (from my SEO research), like:
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“Organic cotton baby romper”
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“Noise-canceling wireless earbuds”
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“Non-toxic soy candle”
The AI will naturally weave them in—often in ways that sound smoother than if I tried to force them. Then I go in and double-check that everything still flows.
One trick: I often ask the AI to “highlight benefits over features.” That alone can change the entire tone to be more persuasive.
Save Time at Scale (Seriously)
The real magic of AI is when you have hundreds of products to describe. I worked with an eCommerce brand that had over 800 SKUs. Writing those manually would’ve taken weeks.
Instead, we created a spreadsheet with columns for product name, key features, tone, and target audience. Then we used an AI script to generate bulk descriptions—reviewed and edited the top 20%, and shipped the rest.
We did the whole catalog in under 10 days. With personality. With SEO. Without burning out.
Common Pitfalls to Avoid
Quick heads up, AI isn’t perfect. Watch out for:
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Repeating phrases (“perfect for any occasion” shows up a lot)
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Clichés and filler that sound like fluff
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Inaccuracies—the AI doesn’t know your product as well as you do
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Inconsistent tone—especially if you’re copy-pasting from different tools
Always do a quick polish. Think of AI as the intern. Helpful? Yes. But still needs supervision.
Final Thoughts
If you’re drowning in product descriptions or just tired of writing the same thing over and over—AI is your new best friend. Not because it replaces your creativity, but because it gets you past the blank screen and into flow faster.
Start small. Experiment with one or two tools. Give clear prompts. And above all—don’t be afraid to rewrite and tweak.
At the end of the day, people don’t buy features. They buy feelings. Your job (and AI’s job, with your help) is to make them feel something the second they read that description.
