How to Use AI to Curate Content for Your Brand’s Voice?

It’s what sets you apart from the competition and connects you with your audience on a personal level. But keeping that voice consistent while curating relevant content can be a challenge, especially when you’re juggling multiple platforms and topics. The solution? AI. By leveraging AI to curate content, you can ensure that everything you share not only aligns with your brand’s voice but also engages your audience effectively.

Let’s dive into how AI can help you curate content that fits your brand’s personality, tone, and style.

Step 1: Understanding Your Brand Voice with AI

Before you can curate content that matches your brand’s voice, you need to have a clear understanding of what that voice is. Are you fun and quirky, professional and authoritative, or warm and friendly? AI-powered tools like VoiceGraph or Acrolinx analyze your existing content and help identify patterns in tone, language, and style. These insights are crucial for understanding how your brand sounds and ensuring that any curated content fits seamlessly into your brand’s voice.

For instance, if your brand voice is known for being casual and witty, the AI can help filter out content that feels too formal or technical. This way, you’re only curating material that resonates with your unique style, ensuring that everything you share feels authentic to your audience.

Step 2: Using AI to Find Content that Matches Your Brand Voice

One of the most time-consuming aspects of content curation is finding pieces that align with your brand’s tone. That’s where AI tools like Feedly’s Leo and Crate come into play. These platforms use machine learning algorithms to analyze articles, blog posts, videos, and social media content, filtering out pieces that don’t match your brand’s voice.

For example, if your brand voice is authoritative and data-driven, AI will prioritize content from credible, research-backed sources. On the other hand, if your voice is lighthearted and humorous, AI can help you find articles, infographics, or videos that bring a playful element to your content strategy. By doing the heavy lifting, AI ensures you’re not wasting time on irrelevant material, allowing you to focus on sharing content that truly represents your brand.

Step 3: Customizing Curated Content with AI

Curating content isn’t just about sharing other people’s work; it’s about adding your brand’s unique spin to it. AI tools like Quuu and Lumen5 enable you to customize curated content by suggesting ways to tweak headlines, summaries, or commentary so that it aligns with your brand voice.

For example, let’s say you’ve found a great article on digital marketing trends, but the tone is quite dry. Using AI, you can generate a more engaging, on-brand summary or add commentary that reflects your brand’s perspective. This level of customization helps ensure that even when you’re sharing curated content, your brand voice shines through, making it feel original and tailored to your audience.

Step 4: Ensuring Consistency Across Platforms with AI

Maintaining a consistent brand voice across different platforms can be tough. What works on LinkedIn might not work on Twitter or Instagram, and vice versa. AI tools like Sprinklr and Hootsuite Insights use machine learning to analyze engagement metrics and adapt your brand’s voice to fit each platform. These tools can recommend tone adjustments based on the type of content that performs best on each channel, ensuring that your voice remains consistent yet adaptable.

For example, if you’re curating content for LinkedIn, AI might suggest a more professional, insightful tone. Meanwhile, for Instagram, it could recommend a more casual, visually engaging style. By using AI to tailor your content, you maintain a cohesive brand voice that resonates with your audience no matter where they’re engaging with your content.

Step 5: Measuring and Optimizing Your Brand Voice with AI

The most successful brand voices are those that evolve over time based on audience feedback and engagement. AI-powered analytics tools like Brandwatch and BuzzSumo can track how well your curated content is resonating with your audience. They analyze metrics such as shares, comments, likes, and even sentiment to provide insights into how effectively your brand voice is connecting with your followers.

For instance, if you notice that content with a more playful tone tends to get more engagement, AI can help you adjust your curation strategy to include more lighthearted pieces. Alternatively, if your authoritative content is generating more clicks and shares, AI can prioritize finding similar content. This feedback loop ensures that your brand voice remains dynamic and responsive to your audience’s preferences.

Step 6: Using AI to Stay on Top of Trends While Staying True to Your Brand Voice

Staying relevant means keeping up with trends, but it’s easy to get caught up in the latest buzzwords and lose sight of your brand voice. AI tools like ContentStudio and Trendspottr help you identify trending topics that are relevant to your industry while filtering out content that doesn’t align with your voice. This means you can engage with trending topics without compromising your brand identity.

For example, if there’s a trending topic in your industry that’s being discussed in a very serious tone, but your brand voice is more lighthearted, AI can help you find angles or content pieces that allow you to address the trend in a way that stays true to your voice. This keeps your content strategy fresh, relevant, and on-brand.

Final Thoughts

AI is a powerful tool for curating content that not only aligns with your brand’s voice but also enhances it. By leveraging AI, you can save time, maintain consistency, and ensure that every piece of content you share reflects your brand’s personality, values, and style. This not only strengthens your brand identity but also helps build a deeper connection with your audience.

At the end of the day, your brand voice is what sets you apart in a crowded digital space. With AI, you can curate content that reinforces that voice and keeps your audience coming back for more, all while staying true to who you are as a brand.