Integrating Payhip with Mailchimp and ConvertKit: A Step-by-Step Guide

I’d get an email saying “You made a sale!” and then I’d manually copy the customer’s email into my list. Every. Single. Time.

Eventually, I realized I was spending more time copy-pasting than actually marketing. That’s when I discovered you could integrate Payhip with Mailchimp or ConvertKit and let automations do the work for you.

If you’re still managing your email list manually after every sale, this guide is going to save you hours — and a ton of frustration. I’ll show you exactly how to set it all up using Zapier, and share a few ways I use it to turn buyers into repeat customers.

Why Bother Integrating?

Here’s why this setup is worth it:

• You instantly grow your email list with actual buyers

• You can trigger email sequences automatically (think welcome emails or tutorials)

• You segment people based on what they bought

• You stop forgetting to follow up (we’ve all done it)

Whether you’re launching a course, selling printables, or offering coaching, automation makes you look way more professional — without extra work. If you’re starting from scratch, check out this step-by-step guide to building an email list on Payhip first.

What You Need Before You Start?

• A Payhip account (free is fine)

• A Mailchimp and/or ConvertKit account

• A Zapier account (free plan works for basics)

• Optional: An email sequence or automation ready to go

Once you’ve got those, you’re ready to connect the dots.

How to Connect Payhip to Mailchimp?

Step-by-Step (Using Zapier):

1. Log into Zapier and click “Create Zap”

2. Choose Payhip as the trigger app

3. Select the trigger event: New Sale or New Product Purchase

4. Connect your Payhip account (you’ll need your API key)

5. Choose Mailchimp as the action app

6. Select “Add/Update Subscriber”

7. Map the fields (email, first name, product name, etc.)

8. Choose the list to add subscribers to

9. Test your zap — then turn it on!

That’s it! New Payhip customers will now be added to your Mailchimp list automatically. From there, you can launch automated email sales funnels without lifting a finger.

How to Connect Payhip to ConvertKit?

If you’re more of a ConvertKit fan (like me), the process is super similar.

Step-by-Step:

1. Open Zapier and create a new Zap

2. Trigger app: Payhip > Trigger: New Sale

3. Connect your Payhip account

4. Action app: ConvertKit

5. Choose “Add Tag to Subscriber” or “Subscribe to Form”

6. Map customer email and any extra fields

7. Select the tag or form that triggers your sequence

8. Test it and go live!

Now every time someone buys your product, they’ll be tagged and entered into your funnel. Hands-free onboarding, baby.

Want to go further? Try segmenting your email list for better targeting based on what they bought.

Smart Ways to Use These Integrations

Here are a few ways I’ve used these automations in my own biz:

• Welcome Sequences: New customer? Hit them with a 3-part welcome email. Here’s how to write engaging welcome emails for customers that actually connect.

• Product-Based Tagging: Bought your eBook? Tag them “eBook Buyer” and upsell the companion course later.

• Review Request Emails: Wait 3 days, then ask for a review or feedback.

• Exclusive Bonuses: Send extra resources automatically based on the product purchased.

• Segmented Newsletters: Only email course buyers when you’re launching a course again.

Common Setup Issues (And How to Fix Them)

• Zap doesn’t trigger? Double-check that your product is public and you’ve made a real test sale.

• Duplicate entries in Mailchimp? Use the “Update existing subscriber” option in Zapier.

• Tags not working in ConvertKit? Make sure your automation is published and not just saved as a draft.

• Data fields not mapping? Use Zapier’s sample data from a recent sale to troubleshoot.

Need to drive more interaction once you’re up and running? Start using email analytics to improve open rates.

Testing a real purchase (with a $0 product if needed) always helps catch bugs early.

Final Thoughts

If you’re selling on Payhip and not using email automations yet, this is the easiest win you’ll ever set up. Once it’s live, every customer goes straight into your list — no stress, no spreadsheet.

Start with just one product. One automation. Test it. Then build from there.

Because the more you automate, the more time you get back — to create, to sell, and to actually enjoy the business you’re building.