Top 5 Mistakes Creators Make When Selling on Payhip (And How to Fix Them)

No monthly fees, no complicated setup, and it handles everything from downloads to VAT. But just because it’s simple doesn’t mean it’s foolproof. I’ve seen (and made) a bunch of mistakes that hurt sales without even realizing it.

Whether you’re selling digital planners, meal plans, coaching sessions, or Notion templates, these are the top 5 mistakes I see creators make on Payhip and exactly how to fix them.

Mistake #1: Uploading a Product Without a Real Sales Page

I get it, you’re excited to get your product out there. So you throw together a title, upload your PDF, and write something like “Awesome template to help you stay organized.”

Problem? That doesn’t sell.

People need context. They want to know:

• What’s inside?

• Who is this for?

• What problem does it solve?

Fix it:

• Use a clear, benefit-focused title: “Daily ADHD Planner – 7-Day Printable to Improve Focus”

• Add mockup images made in Canva (you can even screenshot the actual pages)

• Write a description that speaks to the result, not just the features

Your Payhip product page should do 80% of the selling for you. Think of it like a landing page, not just a listing.

Mistake #2: Going Too Broad With the Product

“Meal plan for everyone.”
“Productivity guide for anyone.”
“Social media templates for all businesses.”

Yikes. That’s a recipe for zero sales. If you try to sell to everyone, you’re not speaking to anyone.

Fix it:

• Get niche. Like, hyper-niche.

  • “7-Day Plant-Based Meal Plan for Busy Moms”

  • “Content Calendar Template for Solo Coaches”

  • “Notion Planner for Creative Freelancers”

Niche products feel tailored and tailored products feel premium.

Mistake #3: Ignoring Email Collection or Follow-Up

One of Payhip’s best features? You can build an email list straight from your product sales or freebies. Most creators totally ignore this and lose the chance to follow up with buyers.

Fix it:

• Add a freebie to your Payhip store (like a mini-sample or checklist)

• Enable email collection on your product settings

• Send simple follow-up emails:

  • Thank-you message

  • Bonus tip or resource

  • Upsell to a related product

Trust me, buyers who’ve already spent $7 are the most likely to spend $27 with you later.

Mistake #4: Not Pricing for Value (Or Confidence)

Raise your hand if you’ve ever priced a digital product at $5 because you “just started” or you “weren’t sure it was worth more.” Yep. Same here.

But here’s the truth: price reflects value. And if your product helps someone save time, feel better, or earn money—it’s worth more than five bucks.

Fix it:

• Start with mid-tier pricing: $15–$27 is great for planners, templates, or meal guides

• Bundle products to increase perceived value

• Offer coupon codes instead of lowering your base price

Confidence sells. If you believe it’s worth $27, your buyers will too.

Mistake #5: Never Updating or Improving the Product

Once a product is up, a lot of creators forget about it. But Payhip makes it super easy to update files and email all your buyers instantly.

Fix it:

• Add a “Version 2” with new pages, bonus tools, or edits based on customer feedback

• Use Canva to reformat or add branding polish

• Email your buyers with the update and offer an exclusive discount on your next product

Repeat buyers are easier to win than new ones. Keep giving them reasons to come back.

Final Thoughts: Sell Smarter, Not Just Harder

Selling on Payhip is supposed to feel easy and it does. But if you’re not seeing results, chances are one of these five mistakes is slowing you down.

To recap:

1. Treat your product page like a real sales page

2. Niche down your offers

3. Collect emails and follow up

4. Price with confidence

5. Keep improving and re-engaging your buyers

Fixing even one of these can make a huge difference in your conversion rate. I know, because I’ve been there. Tweaking, testing, and slowly watching sales go from crickets to consistent.