Ever had that one customer who buys everything you release?

Yeah, we love them. They’re the backbone of your brand, the ones who stick around, leave great reviews, and tell their friends. So how do you say “thank you” in a way that actually means something?

Coupons aren’t just for first-timers or clearance sales anymore.
Used wisely, they’re a powerful way to reward loyalty and deepen your relationship with customers who already love what you do. According to a 2024 Yotpo survey, 61% of consumers say they’d buy more often from brands that offer loyalty rewards. That’s a massive opportunity hiding in plain sight.

This guide walks you through 5 smart and genuine ways to use coupons to reward loyal customers, without cheapening your brand or training people to only buy with discounts.

1. Offer Milestone-Based Discounts

Celebrate customer anniversaries (e.g., “1 Year with Us – Here’s 20% Off!”).
Reward purchases after every 5th or 10th order.
Use loyalty tiers: Silver, Gold, Platinum — the higher the tier, the bigger the reward.
Automate this using CRM systems or email platforms like Klaviyo or Mailchimp.

If you’re new to coupon setups, first learn how to create a coupon code on Payhip it makes milestone rewards easy to manage without any coding.

2. Send Surprise “Thank You” Coupons

Drop unexpected discount codes via email with no strings attached.
Use subject lines like “We Appreciate You ❤️” or “Just Because…”.
Keep it occasional so it feels exclusive, not expected.
Add a personal touch, like referencing a recent order or complimenting their taste.

Surprise rewards can also fit beautifully into seasonal and holiday discount strategies, making your customers feel valued during peak moments.

3. Bundle Loyalty Coupons with Product Feedback Requests

Offer a coupon in exchange for leaving a review or testimonial.
Encourage UGC (user-generated content) by offering 15% off for sharing on social media.
Frame it as a “thank you” rather than a bribe.
Helps build trust and social proof while rewarding engaged customers.

To double your impact, combine loyalty coupons with strategies for promoting coupons on social media, getting even more eyeballs on your brand.

4. Include Coupons in Reorder or Subscription Cycles

Offer a recurring discount for customers on monthly/quarterly subscriptions.
Include “Thanks for sticking around!” coupons in reorder confirmation emails.
Use dynamic coupons that adjust based on customer history (e.g., higher discount after 3+ renewals).

Want to go bigger? Layer loyalty coupons with smart bulk discount strategies using coupons to encourage higher order values and deeper loyalty.

5. Create an Exclusive Loyalty Club with Coupon Perks

Build a VIP community where members get early access to sales and exclusive discount codes.
Require opt-in through purchase history or points redemption.
Offer perks like birthday coupons, members-only sales, or “secret” drops.

If you want your loyalty club offers to really drive action, leverage the techniques for using expiring coupons to drive urgency. Time limits make those perks feel even more special.