If you’ve ever sat in front of a blank Google Doc at 2 a.m. trying to come up with a product description that doesn’t sound like dry toast, I’ve been there.
Writing for e-commerce is no joke. There’s SEO to think about, brand voice, conversion triggers, and oh yeah—you need to do it fast.
That’s why when I discovered AI tools could help with content creation, I dove in headfirst. I tested everything. Some were clunky. Some felt like they were trained in 2015. But a few? A few became my go-to teammates.
Here are 8 of the best AI tools I’ve used (and still use) to keep my e-commerce content sharp, engaging, and done on time.
1. Jasper (formerly Jarvis) – My Virtual Copywriter
Jasper was the first AI writing tool that made me do a double take. It writes blog intros, product blurbs, even entire landing pages. I used it to scale out 100+ product descriptions in a week for a Shopify store—what used to take me a month. It’s not perfect, but it gives me a strong first draft, and that’s half the battle.
Best for: Long-form content, product pages, email campaigns.
2. Copy.ai – Quick and Punchy
Need a tagline? Facebook ad? Instagram bio? Copy.ai is your tool. I’ve used it for seasonal promotion headlines that I needed, like, yesterday. It’s fast and creative, and it handles short-form content like a champ.
Best for: Social captions, ad copy, quick product descriptions.
3. Writesonic – SEO-Friendly and Scalable
This one’s a beast for scaling blog content and product copy. It even has templates specifically for e-commerce. I used Writesonic to generate SEO blog posts tied to long-tail keywords, and they started ranking faster than expected. It’s also affordable compared to some others.
Best for: SEO content, affiliate blogs, eCommerce landing pages.
4. Frase – AI + SEO = Yes, Please
Frase doesn’t just write—it researches. That’s the killer feature. It pulls from top-ranking SERPs, outlines content structure, and helps you optimize your content for Google. I use it to draft optimized FAQs, blog posts, and even category page intros.
Best for: Blog content that ranks, structured SEO writing.
5. SurferSEO – Not Just a Writer, But a Ranking Coach
Technically not a writer, but if you’re serious about Google rankings, SurferSEO is a must. I use it with Jasper to optimize every product-related blog. It tells me exactly what keywords to include, what the ideal content length is, and where my competitors are beating me.
Best for: On-page SEO optimization for blogs and product guides.
6. Lumen5 – Turn Your Content into Scroll-Stopping Video
Content isn’t just text anymore. Lumen5 takes your blog posts or product features and turns them into animated videos. I’ve used this to make short videos for Instagram reels and product launch teasers, without touching a video editor.
Best for: Repurposing content into social videos or product explainers.
7. INK Editor – Writing + Optimization in One
INK is kind of like if Grammarly and SurferSEO had a baby. It helps you write well and stay SEO-friendly. I love using it for category pages and long-form product buying guides—it keeps me on track while ensuring I’m hitting my SEO marks.
Best for: Mid-length web copy, guides, SEO-focused category pages.
8. ChatGPT – The Swiss Army Knife of AI
Yup, had to include it. I use ChatGPT for brainstorming product bundles, outlining entire email sequences, or even coming up with quirky brand taglines. It’s like a brainstorming buddy that doesn’t sleep and doesn’t judge.
Best for: Ideation, outlines, general content support across formats.
Final Thoughts: Work Smarter, Not Slower
Here’s the deal: AI tools won’t replace you—your voice, your insight, your judgment still matter. But they will help you get more done with less stress.
I used to spend 4 hours writing a single product page. Now? I spend 30 minutes polishing a really good AI draft. That extra time goes into strategy, testing, and customer engagement—the stuff that actually moves the needle.
If you’re running an e-commerce business and feeling stuck or overwhelmed by content, these tools aren’t just helpful—they’re essential. Try one. Then try two. Before you know it, content creation won’t be the thing holding you back anymore.
