7 Best Email Automation Tools for Bloggers

Funny how that happens.

When I first launched my blog, I thought writing good posts was enough. “If you build it, they will come,” right? Wrong. They didn’t come. And the few that did? They read one post, bounced, and I never heard from them again.

That’s when I realized: email is the glue that holds your audience together. But doing it all manually? Absolute chaos. Scheduling welcome sequences, follow-ups, broadcast newsletters, course launches. No way could I keep up without automating.

So I started testing tools. A lot of tools. Some were clunky. Some were overpriced. But a few? Game changers.

Here’s my personal review of the 7 best email automation tools for bloggers, based on actual blood, sweat, and broken email sequences.

1. ConvertKit – Built for Bloggers, Period.

This one’s my ride-or-die. I switched to ConvertKit after Mailchimp just couldn’t keep up with what I needed. And let me tell you — it gets bloggers.

• Why I love it: It’s built around content creators. Setting up automated welcome sequences and product funnels is so easy, even if you’re not techy. Tag-based segmentation is also gold for sending the right stuff to the right readers.

• Downsides: Not the best for fancy visual designs. It’s more about functionality than flair.

• Best for: Bloggers with digital products, email courses, or newsletters.

2. MailerLite – Perfect for Beginners and Budget-Conscious Bloggers

When I was just starting out, MailerLite was my go-to. It’s free up to 1,000 subs and offers automation tools that actually work — even on the free plan.

• Why I love it: It’s clean, beginner-friendly, and has automation features you usually don’t see in free plans. Drag-and-drop editor is a bonus for visual folks.

• Downsides: Gets a little limited if you scale. Also, fewer native integrations than bigger tools.

• Best for: New bloggers who want to automate without breaking the bank.

3. ActiveCampaign – For Bloggers Who Love Nerding Out on Automation

If you like mapping out complex workflows and geeking out over triggers and tags, ActiveCampaign is chef’s kiss.

• Why I love it: Visual automation builder is super powerful. You can track user behavior on your blog and trigger emails based on clicks, visits, purchases — whatever.

• Downsides: Steeper learning curve. I had to watch some tutorials and set aside a weekend to really understand it.

• Best for: Advanced bloggers or full-time creators ready to scale and optimize.

4. Flodesk – Design-Forward and Beautiful

Okay, full disclosure: I signed up for Flodesk because it looked pretty. And it still wins on visuals — their email templates are next-level gorgeous.

• Why I love it: It’s a flat-rate price (no matter how many subscribers you have), and the emails are stunning. Super easy to use if you’re a visual thinker.

• Downsides: Not ideal for deep automation. You get sequences, but not complex logic.

• Best for: Bloggers with a strong visual brand who want beautiful emails without coding.

5. Brevo (formerly Sendinblue) – Powerful and Affordable

This one’s been flying under the radar for a while, but it’s legit — especially if you want both email and SMS automation in one tool.

• Why I love it: Full automation workflows, advanced segmentation, and a solid free plan. You can set up autoresponders, product flows, even transactional emails.

• Downsides: Daily email send limits on the free tier. UI is functional but not super intuitive at first.

• Best for: Bloggers selling physical or digital products, or doing affiliate campaigns.

6. GetResponse – All-in-One for Bloggers Who Want to Sell

I tried this during a launch, and it really surprised me. GetResponse has built-in landing pages, webinars, and automation — all in one place.

• Why I love it: You don’t need extra tools for lead magnets or opt-ins. It’s like having a mini funnel system built into your email platform.

• Downsides: UI feels a bit clunky. Took me a minute to figure things out.

• Best for: Bloggers launching products, courses, or webinars.

7. Moosend – Underrated But Surprisingly Powerful

Moosend might not have the name recognition, but it’s legit. I tested it while helping a friend set up her recipe blog’s email system, and it blew us away.

• Why I love it: Advanced automation builder, clean analytics, affordable pricing. Perfect if you want power without the cost of ActiveCampaign.

• Downsides: Smaller template library and fewer community tutorials.

• Best for: Bloggers who want sophisticated automation on a starter budget.

Final Thoughts

Look, email automation is the difference between blogging as a hobby and treating it like a business.

These tools aren’t just about saving time (though they absolutely do). They help you nurture readers, build trust, promote products, and keep your blog alive even when you’re on vacation or deep in burnout.

Start simple. One welcome series, one nurture flow. You don’t need to automate everything overnight. But the sooner you start, the sooner your blog works for you. Not the other way around.

If you’re not sure where to begin, ConvertKit and MailerLite are great jumping-off points. Once you find your rhythm, upgrading to something like ActiveCampaign or GetResponse makes a world of difference.