Back when I first started email marketing for my small business, I used to just hit "Send" and hope for...

Email marketing is a powerful tool for small businesses looking to drive traffic to their website. By strategically crafting and...

Inactive subscribers—those who haven’t opened or clicked on your emails in a while—can be a challenge for small businesses. These...

The General Data Protection Regulation (GDPR) has reshaped how businesses handle personal data, making compliance a key element of email...

You’ve written a solid promo email. Great subject line, beautiful product images, maybe even a discount. You hit send… and...

A call-to-action (CTA) is the driving force that compels your readers to take the next step, whether that’s making a purchase,...

Let me take you back a bit. I was running a little digital shop selling planners and templates. I’d just...

I used to send emails and just… hope for the best. Like, I’d hit “Send,” cross my fingers, and maybe...

When was the last time you bought something without checking the reviews first? Probably not recently, right? In today’s world,...

Email marketing has long been a cornerstone of small business strategies, and its importance isn’t fading anytime soon. However, like...