E-commerce

I remember the early days of selling digital downloads on Payhip. I’d get an email saying “You made a sale!”...

I’d spend hours writing, formatting, tweaking every button… and then boom, 12% open rate. I thought I was cursed. Turns...

A while back, I sent what I thought was a “regular” email to my list — a short story about...

Look, no one gets excited about regulations. But if you collect email addresses from people in the EU (and let’s...

Here’s a frustrating truth: even if someone signs up for your emails, they might never actually see them. Why? Because...

I used to think newsletters were kinda outdated. Like, does anyone really read them anymore? But after one simple email...

Holiday and seasonal sales can make or break your entire quarter. According to the NRF, over 30% of annual retail...

You know what hurts? Seeing a full cart left behind. According to Baymard Institute, the average cart abandonment rate is...

Email marketing isn’t dead, it’s just misunderstood. If you’ve ever sent out a coupon code and barely got any redemptions,...

Coupons are amazing for driving sales. But let’s be honest, coupon abuse is real, and it can quietly drain your...