If you’ve ever thought, “I’d love to launch a fitness program, but I don’t have a website, a fancy camera, or any idea where to start” trust me, you’re not alone.
That was literally me in 2023.
I had a bunch of workout routines saved in my Notes app, a loyal following of 300 people on Instagram, and exactly $0 to spend on software. But I still managed to launch a digital fitness plan that brought in my first 20 sales within a month. Want to know how? One word: Payhip.
Let me break it down step-by-step no fluff, no tech jargon, just what worked for me (and what’ll work for you too).
Step 1: Pick a Niche You Know and Care About
I didn’t launch some “ultimate guide to fitness” or compete with big names. I started with a 4-week dumbbell-only workout plan for total beginners. No gym, no nonsense—just something that helped real people get started.
Think about who you’re helping:
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Busy moms?
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People recovering from injuries?
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New dads who want to work out at home?
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Women over 40 looking to build strength?
That specificity helps your program stand out—and it makes your content way easier to create.
Step 2: Build Your Plan (No Fancy Tech Needed)
Here’s what I used:
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Google Docs to write out the weekly workouts
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Canva to format it into a pretty-looking PDF
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My iPhone propped up against a bookshelf to record short demo videos
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YouTube (Unlisted) to host those videos for free
I kept it super simple: 3 workouts a week, each with 4 exercises, written out with reps and rest periods. I added links to the demo videos in the PDF.
You don’t need 50 pages. You need a plan that’s clear, achievable, and structured. People buy solutions—not fluff.
Step 3: Upload Everything to Payhip
Setting up on Payhip was the easiest part. Here’s what I did:
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Signed up (free) and clicked Add Product → Digital Product.
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Uploaded my ZIP file (PDF + welcome guide + bonus meal prep tips).
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Named it “4-Week Beginner Strength Plan (No Gym Needed).”
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Wrote a short description about who it’s for and what results to expect.
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Uploaded a couple of mockup images I made in Canva.
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Priced it at $15.
I didn’t have to worry about hosting, code, or even email delivery—Payhip handled all of it automatically.
Step 4: Promote Without Feeling Salesy
Here’s where I got creative.
I posted short workout clips on Instagram Reels and TikTok with a caption like “Want the full plan? Link in bio.” I also shared screenshots of people completing the workouts—just messages from friends who tried the beta version. That social proof helped more than anything else.
What worked best:
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Creating a free 1-week sample and sharing it in fitness Facebook groups
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Posting before/after workout footage with real timestamps
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Making a Pinterest pin with “4-Week Home Workout Plan” in big letters
I didn’t spend a cent. I just kept showing up and answering DMs like a human—not a marketer.
Step 5: Use Payhip’s Built-In Features to Grow
Once I made those first few sales, Payhip made it easy to scale:
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I created a coupon code for Instagram followers.
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I bundled the plan with a mini meal guide for $20.
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I used Payhip’s email feature to tell buyers about my next program: a 6-week dumbbell progression.
And the coolest part? I could see exactly who bought what and when. That data helped me decide what to create next.
Final Thoughts: Start Small, Be Real, and Launch Anyway
If I waited until I had a full website, professional video setup, or 10,000 followers, I never would’ve started.
But Payhip made it simple: I uploaded a plan, shared it with people who trusted me, and let the platform handle the tech side.
So if you’ve been thinking about launching a fitness program—even if it’s just a PDF and some YouTube links—do it. You already have what you need.
And that first sale? It hits different. You’ll go from “Can I really do this?” to “Heck yeah, I’m doing it.”
