I used to spend hours trying to customize content for different segments of my audience.
I’d write separate emails, create multiple blog intros, and tailor social media captions depending on whether I was talking to beginners, advanced users, or someone in between. It was exhausting — and honestly, it didn’t scale.
Then I discovered AI content tools. And suddenly, I wasn’t manually rewriting the same message five times. I was curating smart, hyper-relevant content for different buyer personas — and doing it in a fraction of the time.
If you’ve got a diverse customer base and you’re trying to speak to each group without burning out, let me show you exactly how I use AI to do just that.
Step 1: Actually Know Your Buyer Personas (Like, Really Know Them)
Before the AI even comes into play, you need to know who you’re curating for. Not just basic demographics like age or location — I mean motivations, frustrations, goals, objections. The stuff that makes a person tick.
For example, I have:
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“Starter Sam” – just launched a business, overwhelmed by tech, needs plug-and-play solutions.
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“Scaling Sarah” – established brand, wants automation and optimization tips.
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“Expert Evan” – already doing well, but wants cutting-edge tools and thought leadership.
When I feed this into an AI tool like ChatGPT or Jasper, I include those details in the prompt. The more context, the better the output.
Step 2: Use AI to Summarize Relevant Articles for Each Persona
This one’s a game-changer.
Let’s say I find a great article on email automation. Instead of just dropping the same link into my weekly newsletter, I’ll ask the AI to:
“Summarize this post in a way that appeals to a solopreneur who’s new to email marketing.”
Then I’ll do another version:
“Rewrite this for a reader who already uses advanced email automation and is looking to improve segmentation.”
Boom, two pieces of curated content, tailored to each persona.
The best part? AI can even add suggestions, examples, or tone adjustments depending on who you’re talking to. It’s like having a junior content strategist in your pocket.
Step 3: Curate with Tone and Platform in Mind
Here’s where people mess up: they use the same message across email, social media, and blog. But different buyer personas hang out on different platforms and expect different tones.
I use AI tools like ChatGPT or Notion AI to rewrite curated blurbs like so:
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For Starter Sam on Instagram: “Totally overwhelmed by email funnels? You’re not alone. Here’s a simple 3-step strategy that’s helped over 2,000 solopreneurs get started.”
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For Expert Evan on LinkedIn: “This deep dive into behavioral segmentation offers a new lens for AI-driven lifecycle automation. Worth a read if you’re optimizing enterprise-level flows.”
The content is the same at its core, but the delivery? Night and day.
Step 4: Create Persona-Specific Content Libraries Using AI Sorting
One thing I started doing last year that’s saved me so much time: organizing content libraries by persona using AI tagging.
Here’s how:
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Dump your blog posts, videos, or newsletters into a database.
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Use an AI tool to analyze each piece and tag it with the most relevant persona.
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Now, whenever I want to build a nurture sequence for “Scaling Sarah,” I just filter for her tag — and boom, I’ve got five weeks of ready-made content.
Tools like Airtable with AI extensions or even Notion + Zapier make this possible without much tech headache.
Step 5: Test, Learn, and Refine with AI Feedback Loops
Here’s the real kicker: AI doesn’t just help you create. It helps you improve.
I use tools like Copy.ai or Frase to:
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A/B test different intros or CTAs for different personas.
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Analyze which segments are engaging most with what types of content.
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Suggest new topics based on gaps or underperforming themes.
For instance, if I notice that “Starter Sam” isn’t opening my curated newsletters anymore, I’ll have AI rewrite the subject lines with more emotion or simplicity. Sometimes, it’s just a matter of using plain language instead of marketing jargon.
What I Learned the Hard Way?
I used to think personalization meant complexity. I’d build these insane funnels and try to do it all manually. But now, I treat AI like a collaborator. It helps me scale smart, not just fast.
That said, you do need to guide it. If your personas are half-baked, your output will be too. Garbage in, garbage out. So spend time defining your people. Give the AI rich prompts. And always edit the final product to sound like you.
Because in the end, even the best-curated content still needs a human touch.
Final Thought
Curating content for different buyer personas doesn’t have to feel like running five businesses at once. With the right AI tools, you can work smarter — creating meaningful, segmented experiences without spending all day at your desk.
Start small. Pick two personas. Try a couple pieces of curated content with AI help. See how it lands.
And remember, the goal isn’t to sound robotic. It’s to speak to real humans, in the language they actually care about.
