The 10 Best Email Marketing Automation Software for E-commerce

The right email marketing automation software can help you streamline your marketing efforts, segment your audience, and send targeted messages that resonate with your customers. Here’s a look at the best email marketing automation software for e-commerce businesses, each offering unique features to boost your marketing strategy.

1. Klaviyo

Klaviyo is a leading email marketing automation platform designed specifically for e-commerce businesses. It integrates seamlessly with popular e-commerce platforms like Shopify, WooCommerce, and Magento, allowing you to leverage customer data for highly personalized campaigns.

• Key Features: Klaviyo offers advanced segmentation, dynamic content, automated flows (such as abandoned cart, welcome series, and post-purchase follow-ups), A/B testing, and robust analytics. It uses customer behavior and purchase history to tailor emails to individual preferences.
• Best For: E-commerce businesses looking for a platform with deep integrations and powerful data-driven automation capabilities.
• Pricing: Free plan available for up to 250 contacts; paid plans start at $20 per month.

2. Drip

Drip is an email marketing automation tool focused on e-commerce, providing businesses with the tools to create highly personalized customer journeys that drive conversions.

• Key Features: Drip offers advanced automation workflows, segmentation, dynamic content, and comprehensive analytics. It integrates with a wide range of e-commerce platforms, allowing you to track customer behavior and use this data to trigger personalized emails, such as product recommendations and abandoned cart reminders.
• Best For: E-commerce businesses that need advanced automation features and a strong focus on customer experience and engagement.
• Pricing: Plans start at $39 per month for up to 2,500 contacts.

3. Omnisend

Omnisend is an all-in-one email marketing automation platform tailored for e-commerce, offering multi-channel marketing capabilities that include email, SMS, and push notifications.

• Key Features: Omnisend provides pre-built automation workflows like welcome series, cart recovery, and order confirmations. It also includes advanced segmentation, A/B testing, and customizable templates designed for e-commerce. The platform’s multi-channel approach allows you to reach customers across different channels seamlessly.
• Best For: E-commerce businesses looking for an integrated multi-channel marketing solution with strong automation and segmentation features.
• Pricing: Free plan available; paid plans start at $16 per month.

4. ActiveCampaign

ActiveCampaign is known for its powerful automation and CRM features, making it an excellent choice for e-commerce businesses that want to enhance their email marketing strategy and customer relationship management.

• Key Features: ActiveCampaign offers advanced automation workflows, segmentation, dynamic content, lead scoring, and CRM integration. Its automation builder allows you to create complex customer journeys that respond to real-time actions, such as browsing behavior or abandoned carts.
• Best For: E-commerce businesses seeking a robust platform with strong automation and CRM capabilities to manage customer interactions and drive sales.
• Pricing: Plans start at $9 per month.

5. Mailchimp (E-commerce Focus)

Mailchimp is a well-known email marketing platform that offers robust automation features for e-commerce businesses. It provides a range of tools to help you connect with your customers and drive repeat sales.

• Key Features: Mailchimp includes automation workflows such as abandoned cart emails, product recommendations, and re-engagement campaigns. It offers segmentation, A/B testing, and predictive insights powered by AI, making it easier to target the right customers with the right message.
• Best For: E-commerce businesses looking for a versatile, user-friendly platform with strong automation and analytics features.
• Pricing: Free plan available; paid plans start at $13 per month.

6. GetResponse (E-commerce Solution)

GetResponse is an all-in-one marketing platform that offers comprehensive email marketing automation tailored for e-commerce businesses.

• Key Features: GetResponse includes advanced automation workflows, segmentation, A/B testing, and detailed analytics. It also offers features like landing pages, webinars, and sales funnels, allowing you to create a fully integrated marketing strategy. Its e-commerce tools include abandoned cart recovery, product recommendations, and transactional emails.
• Best For: E-commerce businesses that need a versatile platform with additional tools like landing pages and webinars.
• Pricing: Plans start at $15 per month.

7. Sendinblue

Sendinblue is an affordable email marketing platform that combines email automation with SMS marketing, making it a versatile choice for e-commerce businesses.

• Key Features: Sendinblue offers advanced automation workflows, segmentation, transactional emails, and CRM functionality. Its drag-and-drop editor makes it easy to create professional-looking emails, and the platform’s automation features allow you to send personalized messages based on customer behavior and preferences.
• Best For: E-commerce businesses looking for a cost-effective solution that combines email and SMS marketing.
• Pricing: Free plan available; paid plans start at $25 per month.

8. HubSpot

HubSpot is a comprehensive marketing, sales, and CRM platform that includes powerful email marketing automation features suitable for e-commerce businesses.

• Key Features: HubSpot’s email automation tools are integrated with its CRM, allowing for highly personalized and targeted campaigns. The platform offers advanced segmentation, A/B testing, dynamic content, and detailed analytics. HubSpot also provides extensive integrations with e-commerce platforms and other marketing tools.
• Best For: E-commerce businesses that want an all-in-one solution with strong CRM integration and scalable marketing automation features.
• Pricing: Free tools available; paid plans start at $45 per month.

9. Moosend

Moosend is an affordable email marketing platform that offers strong automation features tailored for e-commerce, making it a great choice for businesses on a budget.

• Key Features: Moosend includes a drag-and-drop editor, advanced automation workflows, segmentation, A/B testing, and detailed analytics. The platform also offers landing pages and subscription forms, making it easy to capture leads and grow your list.
• Best For: E-commerce businesses looking for a cost-effective email marketing solution with essential automation features.
• Pricing: Free plan available; paid plans start at $9 per month.

10. MailerLite

MailerLite is a budget-friendly email marketing platform that offers essential automation features for e-commerce businesses, allowing them to create effective campaigns without a high cost.

• Key Features: MailerLite provides a drag-and-drop editor, automation tools, landing pages, pop-ups, and A/B testing. It also offers detailed analytics to help you track your campaign performance. MailerLite’s e-commerce features include abandoned cart emails and product recommendations.
• Best For: E-commerce businesses on a budget that need a simple, affordable platform with basic automation capabilities.
• Pricing: Free plan for up to 1,000 subscribers; paid plans start at $10 per month.

Conclusion

Choosing the right email marketing automation software is crucial for e-commerce businesses looking to streamline their marketing efforts and drive sales. Whether you need a platform with advanced automation, multi-channel capabilities, or a budget-friendly solution, there’s an option on this list that can meet your needs. Evaluate your specific requirements, explore the free trials offered by these platforms, and select the one that best aligns with your e-commerce strategy to maximize your marketing results.