E-commerce

I used to think good content alone would keep members happy. Like, if I just delivered enough value, the downloads,...

The very first membership site I launched was for a digital community I built around personal finance tips. It was...

I used to think growing a membership site was all about having flashy sales pages and viral content. Boy, was...

The first time I thought about creating a loyalty program, I didn’t really know what I was doing. I’d just...

I used to be that creator who just “winged it” every week. I'd wake up Monday, panic because I hadn’t...

I used to think upselling inside a membership was kinda shady. Like, isn’t the whole point of joining a membership...

I Still Remember My First Membership Cancellation The email subject line hit me like a punch: "Requesting a refund, this...

Back then, I was just selling a couple of digital downloads — planners, templates, that kinda stuff. Nothing fancy. But...

Okay, let me tell you something I wish someone had told me when I started my membership site: “Build it...

When I launched my first membership site, I was so focused on getting people in the door… I barely thought...